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  • December 5 @ 12:00 pm - 1:00 pm EST

Ageism & Inclusivity in Advertising

While youth may be the ultimate elixir, advertisers should not ignore consumers over 50. The combination of longevity—particularly among women—and the immense Boomer generation are forming a formidable social and marketplace might. Adults in this chapter, the “third age,” have more ambitious dreams and desires than their predecessors and more spending power. According to the Federal Reserve and the U.S. Bureau of Statistics, women and men over 50 own 70% of all personal wealth held in the U.S., and account…