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  • December 7 @ 12:00 pm - 1:00 pm EST

How Diversity in Advertising is Evolving

Consumers want to buy from companies that commit to diversity. But mere representational presence in ads is not enough. Brands that produce creative that is authentic in context and elicits emotion from consumers will garner loyalty and ROI. How can brands effectively integrate cultural fluency into communications and branding? What frameworks are helpful? How can we, collectively, understand nuances better to debunk stereotypes and empower all groups of people? On December 7, two companies at the forefront of diversity in…
  • February 7 @ 12:00 pm - 1:00 pm EST

The Impact of Bodily Autonomy on Brand Marketing: Insights for Marketers

Half of the U.S. has now lost what the UN deems a fundamental human right: bodily autonomy. As civil liberties continue to be politicized, society is increasingly looking to the private sector as a moral compass. From Black Lives Matter to Voting Rights to Transgender equality and now Roe v. Wade — it has become more of an expectation that brands speak out or fear losing favor with employees and consumers alike. In this presentation, Mindshare and GroupM unveil new…