In the US, women’s sports comprise roughly half the total competitions across collegiate, professional and national sports events. Yet they only receive 15% of the media coverage. Assumptions about lower media representation for women’s sports have created doubt and uncertainty around investment. Sports coverage has devolved across platforms, especially streaming, expanding this reach, and requiring new approaches to and support for women’s sports advancement. There is an opportunity around women’s sports — to meet fans where their passions live, and…