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  • February 10 @ 12:00 pm - 1:00 pm EST

ARF Young Pros: Media 101 -- A Guide to Buying and Selling

Join the ARF Young Pros on February 10 for a detailed walk-through of the process of buying and selling media—from strategy to the mechanics of buying and the role of the seller. This event will provide a unique, 360-degree perspective of media buying from all strategic angles and discuss the challenges of a successful buy. The Importance of Understanding Media Buying Basics: Media buying, an incremental and rigorous science for choosing top locations for sales campaigns and product promotions, is…