Join the ARF Young Pros on February 10 for a detailed walk-through of the process of buying and selling media—from strategy to the mechanics of buying and the role of the seller. This event will provide a unique, 360-degree perspective of media buying from all strategic angles and discuss the challenges of a successful buy. The Importance of Understanding Media Buying Basics: Media buying, an incremental and rigorous science for choosing top locations for sales campaigns and product promotions, is…