Join us for a special collaborative event presented by the Female Quotient and leaders from ARF Women in Analytics. We will address trends in the post-pandemic work culture and what research is telling about the road to returnship. Hear what research is telling us about the future of the workplace, best hiring practices and how to implement inclusive policies that foster equity. Leaders of both communities will discuss: The future of work for women in a post-pandemic world Lessons learned…

Matt Voda, CEO of OptiMine, returns to the Insights Studio, Oct. 5 to revisit the topic of Apple’s ATT changes and the impact they’re having on the measurement ecosystem. Join us to gain an overview of Apple’s ATT changes from May 2021, with a focus on what changed, why and when. Given Apple’s impact—tracking going dark, rising CPMs and measurement holes—what are brands seeing? With tracking and privacy changing expected to move forward, how likely are they to impact brands…

The ARF David Ogilvy Awards will take place virtually on October 7, 2021, hosted by Angela Yee, co-host of The Breakfast Club – the most-listened-to Hip-Hop and R&B morning show in America; and creator of “Angela Yee’s Lip Service” podcast. ABOUT The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising. With these awards, we celebrate the late David Ogilvy’s forward-thinking belief in the importance of research behind effective campaigns. PROGRAM At the ceremony,…

Marketers currently face a daunting paradox: 91% of US consumers say they are more likely to shop with brands that provide personalized offers and recommendations; meanwhile, 81% of respondents say the potential risks of data collection by companies outweigh the benefits. This leaves Marketers to thread a delicate balance – provide customers with a personalized experience and ensure that their data is secure and being used responsibly. During this Insights Studio event, HawkPartners will share a blueprint for brands to…

Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments? Conversely, do ads that appear within potentially divisive content affect brand-related behaviors? Brand safety continues to be a major concern for advertisers in 2021 as news events and public comments on social platforms continue to ignite concern and controversy. In 2020, the Cognition Council hosted an…

Consumers watch what they want, when they want, which has led to a rise in OTT and other platform options. So how are networks creating content for an evolving audience? Is content platform-specific? Data is the key to unlocking what talent works best on what platform. Today’s data-driven environment is complex, and that extends to maximizing success by platform. Some rules apply across all great shows: compelling characters, strong narrative arcs and great talent. Within the premium video space, differences…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…

Much has been written about AI and its use in research and creativity, and every day, researchers field questions about AI. Within the industry, there is hope for what AI can bring but also skepticism about it. This special ARF Creative Council event is designed to better understand the value, future potential, and limitations of AI in research. Join us to hear from a group of speakers and embark on a discussion intended to demystify the way AI can and…

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services — and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push — and battle — for subscriptions and advertisers, is heating up in the US…

Supporting over 3,000 professionals from over 800 companies, The ARF Young Pros is celebrating its 10th Anniversary with a virtual event and celebration on November 11th. Many of the Young Pros who started out in the program 10 years ago are now emerging leaders in the advertising world, and we are looking forward to acknowledging their accomplishments and inspiring the next generation! Come celebrate this incredible milestone with us! More information to come. REGISTER NOW REGISTER NOW Sponsors