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  • February 28 @ 12:00 pm - 1:00 pm EST

Next Generation Artificial Intelligence

Scientists and engineers have been working diligently on various models of artificial intelligence since 1955. Nobody was paying much attention (other than a few chess matches and a Jeopardy episode) until ChatGPT exploded onto the scene in the fall of 2022. Now we all have some questions. After a brief and non-technical review of how Large Language Models (LLM) work, W. Russell Neuman will take the long view — is Eliezer Yudkowsky correct in arguing that super-intelligent agents will ultimately…
  • February 28 @ 5:00 pm - 6:30 pm EST

AI Unveiled: The Future of Advertising

As Artificial Intelligence (AI) continues to reshape various industries, join us on February 28 to stay ahead in this rapidly evolving business landscape as we explore the transformative impact of AI. Gain valuable insights into the latest developments, strategies, and real-world applications of AI, including insights from the ARF’s upcoming AI handbook: Comscore’s Holistic Approach to AI Implementation, and a compelling case study of how LinkedIn successfully integrated AI in marketing, with a focus on brand density. Afterwards, attendees will…
  • March 7 @ 12:00 pm - 1:00 pm EST

Authentic Representation – Where We Are and How the Audience Perceives it

Recent research indicates that diverse segments of the U.S. population are approaching greater representation in media content and advertising overall than ever before. However, with today’s diverse U.S. population, audiences are seeking authentic representations of their experiences and their communities — not just their presence. Join the Cultural Effectiveness Council as we dig beneath the surface to understand perceptions of authentic representation and how it can be improved with available cognitive testing tools and changes in processes and structures. Panelists…
  • March 20 - March 21 @ 9:00 am - 5:00 pm EST • New York

AUDIENCExSCIENCE 2024

If you aren’t automatically redirected to the AudiencexScience 2024 web site please click here. CORPORATE UNDERWRITERS GOLD SPONSORS HOST Sponsorship Opportunities Looking for different sponsorship opportunities? Reach out to sponsorship@thearf.org.
  • March 20 @ 11:30 am - 1:30 pm EST

Women In Analytics Lunch Workshop: Improve Your Data Storytelling

The ARF Women in Analytics Group is pleased to present a lunch workshop to give you guidance on how to communicate complex ideas and analyses to a non-technical audience. This will take place during the first day of ARF’s largest event, AUDIENCExSCIENCE, at Warner Bros. Discovery in New York City. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. This workshop will teach you practical techniques to make complicated…
  • April 4 @ 4:00 pm - 6:00 pm EST • New York

Creative Council

Save the date for this upcoming ARF Creative Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER FOR IN-PERSON REGISTER FOR LIVESTREAM REGISTER FOR IN-PERSON REGISTER FOR LIVESTREAM
  • April 16 @ 12:00 pm - 12:45 pm EST

How to Win an ARF David Ogilvy Award: Best Practices & Tips

REGISTER NOW REGISTER NOW 2023 David Ogilvy Winners SPONSORSHIP OPPORTUNITIES Looking to sponsor the ARF David Ogilvy Awards or Creative Measurement Event? Reach out to sponsorship@thearf.org. ANY QUESTIONS Any additional questions? Reach out to davidogilvyawards@thearf.org.
  • April 18 @ 9:00 am - 5:30 pm CST • Chicago

SHOPPER 2024

COMPETING FOR TODAY’S SHOPPER: TOOLS, TECHNOLOGIES & TRENDS As the advertising industry evolves, brands are leveraging a proliferation of digital platforms and marketing solutions in the quest for consumer loyalty and ROI. Yet these solutions are also fraught with snares. At SHOPPER 2024 practitioners and academics will share research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. Access to first-party insights is becoming more important for brands. Advertisers are flocking to retailers that offer advertising services…
  • May 8 @ 5:30 pm - 7:00 pm EST • New York

ARF Young Pros

Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speaker updates. LIVESTREAM – REGISTER NOW SPONSOR
  • May 14 @ 12:00 pm - 1:00 pm EST

Social Media Counil

Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. Access Past Event Content