Interested in measuring customer sentiment but not sure which metric to use? Understanding how customers feel towards a product or service is a critical step in building future strategy analyses. Join the ARF Young Pros as we take a deep dive into NPS, CSAT and CES—the three most used metrics by modern businesses to better measure and understand customer satisfaction. Through an open discussion we’ll examine what each metric is, how to implement it and how to interpret it. Hear…

As the advertising industry continues to evolve at a rapid pace, previous research on context adjacency is no longer aligned with current industry standards. As a solve, Meta partnered with Neurons Inc. and real-world brands to conduct a data-driven framework to address concerns raised by the industry around the risk of content adjacent to ads focusing on: Both implicit and explicit measures, Industry standards, and Brand suitability risk on social media feed platforms. Join us as experts from Meta, the…

PURCHASE YOUR TICKET OCTOBER 13, 2022 – EDISON BALLROOM, NYC One Place, Two Events Join us for a half-day event (12:00-4:00pm) about creative effectiveness followed by the ARF David Ogilvy Awards (4:30-7:00pm) at the iconic Edison Ballroom in NYC. About the Creative Effectiveness Event This event focuses on how to stimulate great creative and measure it. Leaders will share innovative and experiential formats as well as new approaches and tools in support of building and measuring campaigns. Directly after, attend…

A masterclass in how to mainstream inclusion Creating a culture that values difference is not a ‘nice to have’, it is a fundamental business imperative. The number one barrier to advancing diversity and inclusion is the denial of inequality at work, which is the belief that workplaces work for everyone in the same way. When employees believe workplaces work for everyone in the same way, because everyone is the same, they deny difference and different experiences of working life. Companies…

Validation is critical to the evaluation of Marketing Mix Models and Multi-Touch Attribution Models, but it is often overlooked. On October 19, the ARF Cross-Platform Measurement Council will spotlight what validation means, why it’s important, various types of validation methods, and practical examples that will provide guidance on optimal approaches. Gain a greater understanding of model validation and the ways it can be done, as well as what Marketing Mix Models and Attribution Models do—and what their limitations are. Topics…

CBS has been at the forefront of programming inclusiveness since they started using the Gender Equality Measures (GEM) for their program research in 2018. In 2020, CBS took the next step and adapted the GEMs which score consumer reaction to the treatment of women in advertising programming, to form a BIPOC metric assessing the value of racial representation in people’s content choices. Radha Subramanyam, herself a pioneer in the media and technology industry, will provide an update on the representation…

The media landscape is evolving so quickly that even the meaning of OTT is changing: it is morphing from “Over-the-Top” to “Optimizing Total TV” on all platforms – Broadcast, Cable, SVOD, AVOD, and FAST. The battle for attention is real and publishers and advertisers need updated strategies to reach consumers. They need a clear understanding of viewers’ cross-platform habits and video journeys. Which is why you should join us in person in Burbank, CA on October 25. Media and measurement…

Save the date for this upcoming ARF Cultural Effectiveness event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Sponsor

Consumers are understandably asking questions about how their data is being used and this is motivating regulators, platforms, and the ecosystem at large to evolve business and marketing practices. Privacy does not need to come at the expense of personalized experiences and marketing performance. But understanding the impact of these changes and how to navigate them is not straightforward. Join the ARF and a coalition of academics, measurement practitioners, and industry experts as we share a framework to make the…

Save the date for this upcoming JAR Insights Studio. We will add more information to this page – including speakers – as soon as it becomes available.