Even before the pandemic, the amount of time consumers spent with the major social media platforms had been growing rapidly. Brands’ use of this medium has rapidly grown as well. At the same time, knowledge about the way these platforms are used and measured has not kept pace. The Social Council aims to help the industry learn more about this medium and the ways that it can be used to help brands flourish and understand their audiences. The Council plans…

Young Pros are invited to an exclusive discussion session the week after DATAxSCIENCE. Share your opinions and discuss findings from the event. DATAxSCIENCE attendance is encouraged, but not required, to take part in the discussion session. Come away with an understanding of key issues relating to forecasting post-pandemic business recovery — which changes in consumer purchasing and viewing behavior will remain post-COVID-19, and how models need to be adjusted. Find out what other Young Pros are thinking and develop your…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

Join us at the next LA Media Research Council event to learn about new research on how viewers today discover video content and make viewing decisions. The research, conducted specifically for this event, covers diverse content and information sources, with particular focus on streaming and the role of social media. While content discovery issues have always been important to content providers, they are more urgent today: Viewers have more choices, they have a wider variety of information sources that can…

SAVE THE DATE  The virtual Great Mind Awards celebration will take place on August 12, 2021, 1:00PM EDT.   REGISTER NOW The 2020 program, Conversations with Great Minds, celebrated two impressive award-winners through the sharing of their journeys, successes and insights on the state of the industry:  Josh Chasin, Chief Measurability Officer at VideoAmp and winner of the 2020 Erwin Ephron Demystification Award, was interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at NCSolutions.   Greg Lyons, CMO of PepsiCo Beverages NA and winner of the first-ever Chief Marketing…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

Save the date! AUDIENCExSCIENCE will take place virtually on September 20-22, 2021. The pace of disruption to audience analytics was already dizzying, but the COVID-19 pandemic added another dimension. Consumer behaviors shifted rapidly and unexpectedly, leaving marketers uncertain about how to deal with their attribution models. What behaviors will stick and which ones will fade? In the quest to quantify marketing results, how do future solutions like virtual IDs fare? The TV ad market is evolving, begging more questions about…

SAVE THE DATE! The ARF David Ogilvy Awards will take place virtually on October 7, 2021.   ABOUT The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising. The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind…

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services – and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push — and battle — for subscriptions and advertisers, is heating up, in the US…

The ARF and Sequent Partners are excited to present the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This year, November 15-18, the Attribution & Analytics Accelerator will focus on topics including: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified…