We’ve heard a lot in the press about “The Great Resignation” and the tight labor market, but what we don’t’ know — outside of our own companies — is the extent to which our industry has experienced turnover. Join the ARF Analytic Council’s Organizational Working Group on June 13 to hear the results of their recent survey, conducted with the support of Dynata, on the impact of the Great Resignation on the advertising and research industries. A panel of experts…
In our era of omnipresent content, data and claimed knowledge, there are troves of information. But finding meaningful and consequential work, otherwise known as thought leadership, is not easy. Join the ARF Women in Analytics Group on June 14 to hear from thought leaders in the research industry who will share best practices and loads of inspiration to help you gain ground on your thought leadership path. Walk away with a cogent set of tips and approaches that you can…
Join the LA Media Research Council on June 15 to hear new insights based on data from recent studies on issues that the Council considers of utmost importance — trends in viewer behavior, content discovery and promotion, and measurement. The media landscape and viewer behavior are in constant flux. This event offers concise summaries of findings from recent studies and an opportunity to discuss issues that are impacting your business. Topics to be discussed: Device and account sharing Improving audience…
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Traditionally, B2B decision making has been perceived as a rational, objective process. But professionals are more than just a job title—they are people too! This Insights Studio will explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision-making, focusing on how to identify and measure these factors. Join us on July 20th at 12:00pm EDT to hear experts present data and case studies that dispel the myth that business decisions are solely based on…
About ARF Young Pros Meet-Ups: ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. The 2022 program offers six unique opportunities to engage on a bimonthly basis with leaders and Young Pro peers. In these events specifically curated for ARF Young Pros, we will introduce you to fellow research professionals in an environment built for networking. Registration is required for each individual Meet-Up offered, so please sign up…
Save the date for this upcoming ARF event. We will add more information to this page – including speakers and other details – as soon as it becomes available. REGISTER NOW REGISTER NOW
Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. Sponsors
Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends. Save the Date: VIRTUAL: “Conversations with Great Minds” will feature interviews with the Erwin Ephron Demystification Award winner and CMO Award winner on August 3, 2022. This event will present details of their career impact and how their work is moving the industry forward. REGISTER NOW The ARF will…
Save the date for this upcoming ARF event. We will add more information to this page – including speakers and other details – as soon as it becomes available. REGISTER NOW REGISTER NOW