While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research. The first 2021 event presented by the LA Media Research Council will address whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes. Join a panel of top experts in media and consumer research to explore…

To boost business outcomes, brands understand that influencing and amplifying conversations is key. Yet quantifying the value of paid media to drive incremental conversation can prove challenging. In this one-hour focused Insights Studio, two analytics leaders from Twitter will share how they developed a way for brands to analyze conversational patterns. They will also share a brand equity study that Twitter performed on itself, and the business outcomes. Hear how Mondelēz International utilizes conversation to further understand campaign effectiveness. This…

Join a global lineup of speakers from the U.S. and Australia as they present their research featured in the most recent Journal of Advertising Research. Hear the latest insights on TV ad effectiveness, radio advertising avoidance, creative strategies for 6-second ads and insights into ad sharing from facial coding analysis. This ARF Insights Studio offers empirical, peer-reviewed research by collaborations of academic and industry experts, offering actionable, hands-on insight. Walk away with: Actionable, creative strategies for making 6-second online video…

The second installment of the ARF Cultural Effectiveness Council’s Navigating the Messy Middle series — which focuses on the workplace experiences and strategies of mid-career professionals from diverse communities — will host two successful executives who have developed their careers in the advertising and media industries. Learn about the challenges they have faced, how they overcame them and their advice for navigating your own “messy middle.” As we enter 2021, conversations about diversity, equity and inclusion are front and center…

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We are seeing radical changes in retail that will revolutionize shopping in every way. Customers expect superior brands, enhanced and frictionless experiences and low prices. Large retailers such as Amazon, Walmart and Costco, are succeeding on all fronts. What strategies are they employing and how can companies compete? Social commerce — influencers, data and digital advertising strategies and gaming — is a huge disruptor. Why are more brands going direct to consumers, and why? At this two-day event, discover a…

Speakers and agenda will be announced soon. Check back for updates. REGISTER NOW ARF Virtual Town Hall Series 2021 REGISTER NOW Sponsor