Return Path Data. Set Top Box Data. Millions of Consumer Devices. Server Logs. In an era where big data is being tapped for decision making, and each source has a limited and often unrepresentative view, what is the role of a representative panel? What will and should panels look like in the future? After all, TV is converging with digital, the rise of CTV has ushered in content and marketing opportunities for businesses, and consumers have decision-making power unlike ever…

New in 2022! Join ARF Women in Analytics on February 9 for our first Mentoring Meet-Up of the year. Three industry trailblazers will share the “what,” “why” and “how” of their career journeys. No matter your own professional level, there is immeasurable value in hearing the industry’s most prominent minds describe the steps they took and lessons they learned. Learning from Leaders – What You Will Gain Each mentor’s story is unique: you will hear directly from these leaders about…

Join the ARF Young Pros on February 10 for a detailed walk-through of the process of buying and selling media—from strategy to the mechanics of buying and the role of the seller. This event will provide a unique, 360-degree perspective of media buying from all strategic angles and discuss the challenges of a successful buy. The Importance of Understanding Media Buying Basics: Media buying, an incremental and rigorous science for choosing top locations for sales campaigns and product promotions, is…

AUDIENCExSCIENCE will take place in-person and virtually in April 2022! COVID-19 and the accompanying recession has only added to the disruption to audience analytics. Consumer behaviors have been in a constant state of flux, leaving marketers uncertain about how to deal with their attribution models. What consumer behaviors will stick and which ones will fade? In the quest to quantify marketing results, how do future solutions fare? Many believe that true cross-platform measurement is not only attainable but close at…

Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends. Save the Date: IN-PERSON: The Erwin Ephron Award Winner will be celebrated at the end of Day One at the AUDIENCExSCIENCE 2022 conference in NYC in April 2022 (subject to change). The award ceremony will be followed by a cocktail reception. VIRTUAL: “Conversations with Great Minds” will feature interviews…