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  • June 18 @ 11:30 am - 12:30 pm EDT

Improve Your Data Storytelling – Part II

On March 20 the ARF Women in Analytics Group presented a lunch workshop about how to communicate complex ideas and analyses to non-technical audiences. On June 18 we will rebroadcast a portion of the workshop and include additional discussants who will share their perspectives, successes and challenges. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. This workshop rebroadcast will teach you practical techniques to make complicated information easy…
  • June 25 @ 12:00 pm - 1:00 pm EDT

Preparing for Google’s 2024 Privacy Changes

Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape – and they’ve already started. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Learn how to prepare and adjust your brand’s marketing measurement due to Google’s 2024 privacy changes before it’s too late! OptiMine will dive into the specifics of Google’s privacy changes and how they will impact the marketing and measurement world. You…
  • June 26 @ 12:00 pm - 1:00 pm EDT

The Most Important Developments in Marketing Analytics

Join us on June 26, as Sequent Partners, with their panoramic perspective on the most important developments in marketing analytics, analyze the most disruptive and revolutionary analytic applications and techniques impacting our world. Drawing on eight years’ experience convening the Attribution (and Analytics) Accelerator, Alice Sylvester and Jim Spaeth will: Analyze the trends – how the analytics community got here, where we’re headed and why. Zero-in on the most provocative breakthroughs revealed at the 2023 Accelerator. Preview the themes featured…
  • June 27 @ 5:30 pm - 6:30 pm EDT • New York

ARF Young Pros Meet-Up

Join us on June 27 as Pamela Marsh of Omnicom Media Group walks us through her career journey and shares practical advice to empower young professionals. Participate in a thought-provoking discussion into the challenges and triumphs of a successful career in the advertising world. Afterwards, attendees will have the chance to connect with like-minded peers, fostering meaningful conversations and collaboration. Virtual attendees will be put into interactive breakout sessions. Don’t miss this opportunity to connect, broaden your perspective and expand…
  • July 10 @ 12:00 pm - 1:00 pm EDT

Media Measurement and Experimentation in an AI-integrated World

Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. Join us on July 10 to hear Google Product Leaders talk about the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and business outcomes. The conversation will cover topics including: How can you shift towards more outcomes-based measurement and experimentation? How can you better connect media outcomes…
  • July 16 @ 4:00 pm - 5:15 pm EDT

Full-Funnel Measurement Showcase

Join the ARF Cross-Platform Measurement Council for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Three measurement companies will present case studies of a full-funnel measurement project they have undertaken for a client, explaining their perspective on what full-funnel measurement entails, how they do it, and what they learned from the project. Afterwards, the presenters will engage in an interactive discussion on the innovations that full-funnel measurement…
  • July 17 @ 12:00 pm - 2:00 pm EDT

FORECASTING 2024

MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Forecasting website please click here. SPONSOR
  • August 1 @ 12:00 pm - 12:45 pm EDT

Women in Analytics Mentorship Program 2024

Get the Most Out of Your Mentorship Match Thank you for signing up for the 2024 Women in Analytics Mentorship Program and completing your values survey. In order to make the most out of your mentorship experience, join us on August 1 to hear tips about how to grow and maintain your relationships. Plus, gain a better understanding of the methodology behind the survey from our partner, Jamie Thomas, Co-Founder of Cophi, and how and why you were matched. A…
  • August 7 @ 5:30 pm - 7:00 pm EDT • New York

ARF Young Pros

Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speaker updates. SPONSOR
  • August 13 @ 12:00 pm - 1:00 pm EDT

Social Media Council

Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Access Past Social Media Council Event Content REGISTER NOW