About the Creative Effectiveness Event Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try and inspire creative. At our second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure great creative. Event Details…

Save the date for this upcoming Cultural Effectiveness Council event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW

The media landscape continues to evolve, arguably at a faster rate than ever. As the meaning of OTT has changed from “Over-the-Top” to include video content on all platforms, the ARF’s OTT 2023 event will present research-based insights on how viewers use different forms of TV/video on the various platforms. Join us on October 24 in-person or virtually to hear the latest data and discussions of the data’s implications from leading media and measurement experts. They will share insights on:…

Stay at the forefront of advertising research and innovation as we explore fresh research and key Journal of Advertising Research initiatives, including JAR’s industry/academic data-release collaborations, forthcoming special issues on prosocial advertising and on immersive technologies (VR/AR), and its latest call for papers on AI and Generative AI in advertising. Watch academics from around the world share hands-on, actionable insights for advertising and marketing practitioners, followed by a stimulating Q&A panel led by ARF Chief Research Officer, Paul Donato. Topics…

Save the date for this upcoming Insights Studio event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW SPONSOR

Save the date for this upcoming Creative Council event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW

Now in its eighth year, The Attribution & Analytics Accelerator is the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds take the stage to share their latest innovations and case studies. The audience is comprised of marketers searching for solutions and analytics gurus who can provide them. The 2023 Attribution & Analytics Accelerator will be presented November 14, at Dotdash Meredith, 225 Liberty, New York,…

Save the date for this upcoming Women in Analytics event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW Sponsors

Save the date for this upcoming Insights Studio event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW SPONSOR