At this Insights Studio, researchers from top institutions will present pioneering work that addresses the evolving landscape of advertising. The session begins with an exploration of virtual influencers, where the authors reveal findings on the effectiveness of virtual influencers in real-world versus virtual-world settings, providing practical guidance for social media marketers. Following this, a comprehensive synthesis of over 250 studies examines the complex relationship between advertising and a company’s stock price, offering insights into when advertising can positively or negatively…

The Trade Desk sparked debate when it published its top 100 list, calling out top-ranked media companies it considers the “premium internet”. The ranking of the premium internet has significant implications for aspects of digital advertising such as attention measurement, emotion measurement, and defining and pricing of media quality. The overall impact of this list is far-ranging; the list could be used to tilt ad revenues toward supposedly high-quality sites; but are they more effective? If so, for which audiences?…

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Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. In this talk learn about the opportunities and challenges associated with this increasingly used capability. On October 9 Pete Doe, Chief Research Officer of Nielsen, will share how to apply data-driven insights to enhance the effectiveness of advertising strategies. A follow-up conversation with Paul Donato, Chief Research Officer of the ARF, will follow. REGISTER…

Advertisers are fueling massive retail media growth with ever-increasing investments with roughly a fifth of all digital advertising – or about $140B worldwide to be spent in 2024. Despite the enormous size and scale of today’s retail media environment, most retail media performance measurement leaves a lot to be desired. This joint presentation from OptiMine and Best Buy will dive deep into the use of incrementality measurement for retail media, how it works and why it is so unique in…

Save the date! Join us on October 22nd at SiriusXM in NYC for an exciting ARF Young Pros event! This is a great opportunity to connect with like-minded peers and hear insights from a panel of experts in the advertising and research industry. More details to come – stay tuned! IN PERSON – REGISTER NOW LIVESTREAM – REGISTER NOW LIVESTREAM – REGISTER NOW IN PERSON – REGISTER NOW SPONSOR

In the US, women’s sports comprise roughly half the total competitions across collegiate, professional and national sports events. Yet they only receive 15% of the media coverage. Assumptions about lower media representation for women’s sports have created doubt and uncertainty around investment. Sports coverage has devolved across platforms, especially streaming, expanding this reach, and requiring new approaches to and support for women’s sports advancement. There is an opportunity around women’s sports — to meet fans where their passions live, and…

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Save the Date for this upcoming ARF Organizational Council event. We will add more information to this page — including speakers– soon. REGISTER NOW REGISTER NOW

Save the date for this upcoming ARF Creative Council event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW