AUDIENCExSCIENCE, taking place September 20-22, is the ARF biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. Speakers hailing from brands, agencies, media and research companies will share their work and perspectives on the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns REGISTER NOW Keynotes & Featured Speakers Bridget BidlackSVP, Product…

Consumers watch what they want, when they want, which has led to a rise in OTT and other platform options. So how are networks creating content for an evolving audience? Is content platform-specific? Data is the key to unlocking what talent works best on what platform. Today’s data-driven environment is complex, and that extends to maximizing success by platform. Some rules apply across all great shows: compelling characters, strong narrative arcs and great talent. Within the premium video space, differences…

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services — and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push — and battle — for subscriptions and advertisers, is heating up in the US…

The ARF and Sequent Partners are excited to present the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This year, November 15-18, the Attribution & Analytics Accelerator will focus on topics including: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified…