Registration is Open for the Most Important Audience Measurement Event of the Year ARF’s annual flagship conference, AUDIENCExSCIENCE, will bring to light the most critical audience measurement issues. New research will be shared on topics that include: the impact of changing consumer behavior on brands, insights into TV consumption, campaign measurement and effectiveness, whether all impressions are equal, if measurement providers can join-up solutions across multiple media, the validity, reliability and predictive power of Attention measures, appealing and targeting diverse…

Join us for the second annual Creative Effectiveness event featuring presentations and content, closing with the ARF David Ogilvy Awards dinner and reception. Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try an inspire creative. At ARF’s Creative Effectiveness event, visionaries and experts will…

Save the date for this upcoming OTT Conference. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW ACCESS 2022 EVENT CONTENT Directions to Warner Bros. Discovery Studio Lot and OTT event SPONSORS HOST