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  • September 20 - September 22 @ 11:00 am - 3:00 pm EDT

AUDIENCExSCIENCE 2021

Take advantage of the Early Mover rate now!   AUDIENCExSCIENCE will take place virtually on September 20-22, 2021. AUDIENCExSCIENCE is the Advertising Research Foundation’s (ARF) biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues. This year, September 20-22, those issues will be explored against the backdrop of the post-pandemic recovery. Keynotes, panels and research presentations will cover what consumer behaviors will stick and which ones will fade, the future of addressable TV,…
  • October 26 - October 27 @ 12:00 pm - 2:00 pm EDT

OTTxSCIENCE 2021: Streaming in the New Media Landscape: What’s Next?

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services – and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push — and battle — for subscriptions and advertisers, is heating up, in the US…
  • November 15 - November 18 @ 12:00 pm - 2:00 pm EDT

Attribution & Analytics Accelerator

The ARF and Sequent Partners are excited to present the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This year, November 15-18, the Attribution & Analytics Accelerator will focus on topics including: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified…