During the last couple of years, interest in attention measurement has grown rapidly. Some advertisers have built attention guarantees into contracts, some agencies are building attention measures into their planning, and a new industry group, The Attention Council, has collected case studies on the value of attention measurement. Ad impact is affected by media, creative, and relevance to the consumer. Attention metrics, it is argued, can optimize the match between media placement and consumer targets. Attention metrics are also said…

Now in its seventh year, the 2022 Attribution & Analytics Accelerator (November 14-17, 2022), is the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds will take the virtual stage to share their latest innovations and case studies. The audience is comprised of marketers searching for solutions and analytics gurus who can provide them. The Accelerator will present timely research and expert discussion to answer some…