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  • June 23 - June 24 @ 11:00 am - 12:30 pm

DATAxSCIENCE: Forecasting Post-Pandemic Business Recovery

With the introduction of vaccines and the coronavirus’s wider diffusion, forecasting attention is turning to scenarios for the pandemic’s end, and the timing and shape of recovery. Yet forecasting recovery can be more challenging than dealing with the immediate crisis. During the emergency, the sense of purpose was clear – act now and safeguard the business. During the recovery phase, marketers need to address both present and long-term questions: What changes in consumer purchasing and watching behaviors that we witnessed…
  • September 20 - September 22 @ 11:00 am - 3:00 pm EDT

AUDIENCExSCIENCE 2021

Save the date! AUDIENCExSCIENCE will take place virtually on September 20-22, 2021. The pace of disruption to audience analytics was already dizzying, but the COVID-19 pandemic added another dimension. Consumer behaviors shifted rapidly and unexpectedly, leaving marketers uncertain about how to deal with their attribution models. What behaviors will stick and which ones will fade? In the quest to quantify marketing results, how do future solutions like virtual IDs fare? The TV ad market is evolving, begging more questions about…

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