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  • October 20 @ 12:30 pm - 2:00 pm EDT

ARF Virtual Town Hall Series: Advertising Metadata Standardization Initiative (AMSI)

This Town Hall will present a collaboration between several of the industry’s leading organizations — the ARF, the 4A’s, 9th Decimal, Ad-ID, CIMM, Comscore, IAB/Tech Lab, Innovid, IRI, iSpot, Kantar, LiveRamp, Nielsen, SMI and others — to create a standardized file format for ad metadata and the use of the Universal Ad-ID as the primary identifier for ads across both the TV and digital ecosystem. Current processes lack standardization and create a lot of “make work” to clean and standardize…