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  • December 8 @ 4:00 pm - 5:00 pm EST

A Peek Behind the Curtain: The Magic and Misery of Creative Briefs

Join the ARF Creative Council on December 8 as brand strategists and creatives pull back the curtain on the creative brief — an important part of the creative process. Creative briefs are launch pads for creative work, but sometimes an unfamiliar component of the creative process. Brand strategists and creatives will share best practices for researchers to approach creative briefs that will inspire and achieve client’s business goals. Attendees will gain… Help in understanding what briefs are all about. An…
  • January 12 @ 3:00 pm - 4:00 pm EST

2022 Media Insights and 2023 Challenges: L.A. Media Research Council Event

Join the LA Media Research Council on January 12 for an update and discussion on the Council’s priorities — trends in viewer behavior, streaming with and without ads, content discovery and promotion — and priority issues for the upcoming year. Hear new, research-based insights on the constantly changing media landscape based on data from OTT 2022 and recent studies. Council and community members will share their perspectives on the issues that will be most important to their business in 2023.…