On February 20, Databricks joined our AI Series to explore the challenges and opportunities of AI in advertising. Attendees learned how companies are leveraging Gen AI for metadata generation amid increasing privacy regulations, heard real-world AI success stories, and gained insights into the technology needs and priorities shaping the industry’s future. ACCESS EVENT CONTENT Featured […]

On February 5, the Cross-Platform Measurement Council explored the evolving measurement landscape in a post-cookie world. Based on insights from in-depth interviews with senior executives, this event examined shifts in data availability, first-party and commercial data integration, AI’s role in audience modeling, and the future of cross-platform measurement. Attendees heard expert perspectives from buyers and […]

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations. ACCESS […]

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective […]

On January 15, the L.A. Media Research Council explored key priorities and the most important topics for business in the upcoming year. Attendees gained research-based insights on the ever-evolving media landscape, shifting viewer behaviors, and the challenges that will require new research in 2025. ACCESS EVENT CONTENT Featured Speakers Jon GiegengackPrincipal and Founder Hub Entertainment […]

On December 17, the ARF and MSI launched a new initiative: a dedicated group focused on B2B marketing. Sandy Jap, a renowned expert in the B2B space, shared insights from her research and led an open discussion where attendees had the opportunity to help define the topics and priorities for MSI/ARF B2B programming in 2025. […]

On December 12, the ARF Cultural Effectiveness Council explored how organizations can foster a truly inclusive workplace culture, diving into new qualitative and quantitative research on workplace microaggressions. Panelists presented stories and data illuminating how subtle biases shape organizational dynamics. Attendees gained Insights on the varied experiences of different racial, ethnic, and age groups and […]

A Deep Dive on Prompts and Personas in Advertising and Marketing Research On November 20, the ARF held a workshop exploring prompts, personas and how to use AI responsibly. This dynamic event, designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research, provided insights into prompt crafting. Participants also gained […]

As the shopper marketing landscape continues to evolve rapidly, the ARF’s Shopper Insights Council held a half-day event that offered two unique opportunities: 1) To hear from knowledgeable speakers about Retail Media Networks and omnichannel shopper marketing; 2) To participate in focused workshops and share perspectives, concerns and best practices with others in the industry […]

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