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  • October 21 @ 4:00 pm - 5:00 pm

Creative Council: A Peek under the Hood of AI in Creative Development Research

Much has been written about AI and its use in research and creativity, and every day, researchers field questions about AI. Within the industry, there is hope for what AI can bring but also skepticism about it. This special ARF Creative Council event was designed to better understand the value, future potential, and limitations of AI in research. Attendees heard from a group of speakers and embark on a discussion intended to demystify the way AI can and can’t be…
  • October 20 @ 10:30 am - 11:30 am

Advertising Week 2021 - How to Manage Content Across Platforms

Consumers watch what they want, when they want, which has led to a rise in OTT and other platform options. So how are networks creating content for an evolving audience? Is content platform-specific? Data is the key to unlocking what talent works best on what platform. Today’s data-driven environment is complex, and that extends to maximizing success by platform. Some rules apply across all great shows: compelling characters, strong narrative arcs and great talent. Within the premium video space, differences…
  • October 14 @ 12:00 pm - 1:00 pm

Cognition Council: Values in Advertising or the Content Around It, Part I

Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments? Conversely, do ads that appear within potentially divisive content affect brand-related behaviors? Brand safety continues to be a major concern for advertisers in 2021 as news events and public comments on social platforms continue to ignite concern and controversy. In 2020, the Cognition Council hosted an…
  • October 13 @ 12:00 pm - 1:00 pm

Insights Studio: Balancing Personalization and Data Privacy for Optimal Customer Experience

Marketers currently face a daunting paradox: 91% of US consumers say they are more likely to shop with brands that provide personalized offers and recommendations; meanwhile, 81% of respondents say the potential risks of data collection by companies outweigh the benefits. This leaves Marketers to thread a delicate balance – provide customers with a personalized experience and ensure that their data is secure and being used responsibly. During this Insights Studio event, HawkPartners shared a blueprint for brands to follow…
  • October 5 @ 12:00 pm - 1:00 pm

Insights Studio: Apple ATT is Now Live. How are Brands Being Impacted, and What is the Path Forward?

Matt Voda, CEO of OptiMine, returned to the Insights Studio, on Oct. 5 to revisit the topic of Apple’s ATT changes and the impact they’re having on the measurement ecosystem. Matt provided an overview of Apple’s ATT changes from May 2021, with a focus on what changed, why and when. Given Apple’s impact—tracking going dark, rising CPMs and measurement holes—what are brands seeing? With tracking and privacy changing expected to move forward, how likely are they to impact brands even…
  • September 28 @ 11:00 am - 1:30 pm

Virtual Equality Lounge @ ARF

The Female Quotient and leaders from the ARF Women in Analytics presented the Virtual Equality Lounge @ AUDIENCExSCIENCE. This event addressed trends in the post-pandemic work culture and what research is telling about the road to returnship. Learn what research is telling us about the future of the workplace, best hiring practices and how to implement inclusive policies that foster equity. Leaders of both communities discussed: The future of work for women in a post-pandemic world Lessons learned from the…
  • September 20 - September 22 @ 11:00 am - 3:00 pm

AUDIENCExSCIENCE 2021

AUDIENCExSCIENCE 2021, the ARF’s biggest annual event where industry leaders and innovators gather to address the most critical audience measurement issues, took place virtually from September 20-22. ACCESS EVENT CONTENT Speakers hailing from brands, agencies, media and research companies shared their work and perspectives on the future of addressable TV, which cross-platform measurement methods hold the most promise and why, and how companies are building audiences and developing trust among data deprecation and privacy concerns. Keynotes & Featured Speakers Bridget…
  • September 14 @ 1:00 pm - 2:00 pm

Analytics Council: 2nd Annual State of the Research and Analytics Disciplines 2021

On Tues., Sept. 14, the ARF Analytics Council presented insights from The Organizational Benchmark Survey on the current state of advertising research and analytics, followed by a roundtable discussion on their implications for the industry. This event presented an essential opportunity for industry professionals to gain rich insights from this survey taken by more than 400 ARF members. The survey results offer a look into the types of skills, tools and techniques currently in demand, the degree to which spending…
  • August 10 @ 12:00 pm - 1:00 pm

Insights Studio: Navigating the Road to Cross-Platform Measurement

Imagine a world in which advertisers and publishers will be able to transact using a single metric across linear and digital that is trusted, independent, and standardized across the industry. With this single, deduplicated number, marketers will have visibility into total video consumption regardless of platform or device. They will also be able to benefit from a better understanding of unique audiences, the ability to better understand the frequency, and reduce double counting, inflated metrics, and advertising waste. To help…
  • August 5 @ 12:00 pm - 1:00 pm

Women in Analytics: Get Into a Growth Mindset, and Help Your Company Do the Same

Developing a growth mindset is important: It allows you to experience a broader range of experiences, making life—both professional and personal—more meaningful. At our June 10 Women in Analytics event, leaders shared their growth mindset journeys—what they have learned about themselves, and how they have applied these learnings in the workplace. At our Aug. 5 event, we explored the topic further, focusing on how and why companies should apply a growth mindset. Kantar shared foundational work, “Courage to Grow,” which…