Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration of virtual influencers and the effectiveness of virtual influencers in real-world versus virtual-world settings, a comprehensive synthesis of over 250 studies examining the complex relationship […]

The ARF Social Council held an event on September 12 diving into the long-term effects of social media advertising on consumers, based on the results of an experiment undertaken by the ARF Social Council. Attendees gained new insights on how they can leverage the study’s results to shape their future social media advertising strategies. ACCESS […]

Have questions about the NYU/ARF Certificate in Marketing Optimization and Insights? Our virtual Open House on September 10 addressed the program curriculum and gave prospective students an opportunity to meet instructors and hear experiences and success stories from recent graduates. Plus, there was an opportunity to participate in a Q&A session with instructors, graduates and […]

Attendees joined us on September 10 for an Insights Studio on the latest in Marketing Mix Modeling (MMM). Panelists shared proven strategies for implementing and optimizing MMM and revealed valuable insights into best practices and real-world case studies to help build, power, and calibrate MMMs. Featured Speakers Carolyn AlerPrincipal Measurement Lead Google View Bio Emily […]

Attendees joined us in NYC for two workshops – a morning session tailored for professionals without a background in coding, and an afternoon session for data scientists, analysts, engineers, and other data science professionals – that highlighted how to utilize LLMs to analyze example datasets. Additionally, attendees had the chance to participate in real-time AI […]

On August 21, experts from Meta and the Kellogg School of Management at Northwestern University shared practical steps to achieve better measurement in an era of evolving data availability. Attendees walked away with new practical approaches for understanding marketing impact – whether they have access to robust experimentation. ACCESS EVENT CONTENT Featured Speakers Neha Bhargava […]

On August 1, participants in the 2024 ARF Women in Analytics mentorship program heard tips about how to grow and maintain their relationships. Our partner, Jamie Thomas, Co-Founder of Cophi, revealed the methodology behind the survey, explaining how and why they were matched. Plus, a panel of Mentors/Mentees from last year’s program shared their experiences […]

Forecasting is a valuable tool to help businesses reduce risk and operate more effectively and efficiently. At FORECASTING 2024, leading practitioners and academics shared how they are building forecasting models to understand purchase journeys, the impact of major events on businesses and how brands can reach buyers amidst the lack of first-party data. If you […]

On July 16, the ARF Cross-Platform Measurement Council took a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Attendees heard examples of case studies that use full-funnel measurement and learned more about the challenges that come with it. ACCESS EVENT CONTENT Featured Speakers […]

Artificial Intelligence is revolutionizing the way advertisers find and influence consumers, how success is measured, and the strategies and tools used for experimentation. On July 10, panelists from Google and HP led a discussion on the changing landscape of measurement tools, shifting mindsets from precision to prediction, and leveraging AI-driven tools to achieve marketing and […]