2024 Media Research Insights and 2025 Priorities
On January 15, the L.A. Media Research Council explored key priorities and the most important topics for business in the upcoming year. Attendees gained research-based insights on the ever-evolving media landscape, shifting viewer behaviors, and the challenges that will require new research in 2025.
Featured Speakers
Jon GiegengackPrincipal and Founder
Hub Entertainment Research
Hub Entertainment Research
Audra Priluck SVP, Business Development
SmithGeiger Group
SmithGeiger Group
Greg Durkin
Enact Insight
Enact Insight
Tania MissadEVP, Research, Strategy and Analysis
Sony Pictures Entertainment
Sony Pictures Entertainment
Rameez TaseCo-Founder & President
Antenna
Antenna
Amy CasaleSenior Manager, Ad Measurement
Roku Inc.
Roku Inc.
Jon Watts Managing Director
CIMM
CIMM
Paul DonatoChief Research Officer
ARF
ARF
Horst StippEVP, Research & Innovation:Global & Ad Effectiveness
ARF
ARF
