Diving into Key Issues in Shopper Marketing: Retail Media and Omnichannel Shopper Marketing Strategies

As the shopper marketing landscape continues to evolve rapidly, the ARF’s Shopper Insights Council held a half-day event that offered two unique opportunities: 1) To hear from knowledgeable speakers about Retail Media Networks and omnichannel shopper marketing; 2) To participate in focused workshops and share perspectives, concerns and best practices with others in the industry having similar roles.

ACCESS EVENT CONTENT

 

Featured Speakers

Michael Ellgass Speaker
Michael EllgassEVP Global Media, CPG and Retail
Circana
Leora Kelman
Leora Kelman Partner
Boston Consulting Group
Melissa Myres Speaker
Melissa MyresDirector, Insights
84.51˚
Kathleen Vogt Speaker
Katie VogtSenior Director, Marketing Partnership & Client Success
Walgreens Advertising Group
Janine Flaccavento Speaker
Janine FlaccaventoEVP, Vertical Lead in Retail
Merkle
Jen Bryce Speaker
Jen BryceAssociate Director, US Head of Retail Media Partnerships & Investment
Unilever
Yolanda Chavez Speaker
Yolanda ChavezShopper Marketing Lead, Walgreens Team
Haleon
Jeff Malmad Speaker
Jeff MalmadGlobal Head of Commerce
Mindshare
Kelley Vandersloot Speaker
Kelley VanderSlootHead of Omnichannel
Ocean Spray
Shopper Insights Council

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Host

  • Circana