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  • December 7 @ 12:00 pm - 1:00 pm EST • New York

How Diversity in Advertising is Evolving

On December 7, 2022, the ARF Women in Analytics discussed how brands can effectively integrate cultural fluency into communications and branding. Microsoft and Kantar, two companies at the forefront of diversity in advertising research, elaborated on how different consumer demographics react to diverse advertising. Frameworks for more inclusive and accessible campaigns and initiatives were also shared. ACCESS EVENT CONTENT Featured Speakers Kelli KemeryLead Market Researcher Microsoft View Bio Deepak VarmaHead of Neuroscience Insights – North America Kantar View Bio Satya…
  • October 18 @ 12:00 pm - 1:00 pm EST • New York

The Future of DE&I: Beyond Tokenism

On October 18, 2022, the ARF Women in Analytics hosted a masterclass in how to mainstream inclusion. Attendees advanced their knowledge of foundational diversity and inclusion topics, learned how it shows up in the workplace and how to take action to build a workplace that works for everyone. ACCESS EVENT CONTENT Featured Speakers Michelle KingFounder and CEO, The Culture Practice; Author and Speaker, Advisory Board Member, Girl Up, United Nations Foundation Speaker Bio Jennifer PelinoEVP, Omnichannel Media Solutions IRI Moderator…
  • August 2 @ 12:00 pm - 12:45 pm EST • New York

ARF Women in Analytics: Mentorship Program Launch

New! ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. Which is why we are thrilled to launch a mentorship program this summer. Mentorship Is Important for Both Mentors and Mentees For mentors, providing positive guidance and sharing knowledge built up over years is a good leadership skill. Helping people navigate their careers, both in terms…
  • June 14 @ 12:00 pm - 1:00 pm EST • New York

ARF Women in Analytics: Best Practices in Thought Leadership

On June 14, 2022, the ARF Women in Analytics Group hosted thought leaders in the research industry to share best practices and provide inspiration to help attendees gain ground in their thought leadership path. Attendees gained: A deeper understanding of thought leadership and what constitutes a thought leader.  Current weaknesses inherent in the advertising research industry.  Best practices about working towards thought leadership.  ACCESS EVENT CONTENT Featured Speakers Eileen CampbellFounder, Womintuition; Board Chair, Rival Group Inc.  View Bio Hadley EdwardsSenior…
  • April 7 @ 12:00 pm - 1:00 pm EST • New York

ARF Women in Analytics: Strategies for Managing Internal and External Relationships

On April 7, 2022, the ARF Women in Analytics hosted a Mentoring Meet-Up with Therese Glennon from Bristol Myers Squibb and Ramla Jarrar from Mass Analytics. They discussed the importance of building relationships, both within your organization and externally. Therese and Ramla shared their best practices for managing connections and how to apply that foundation to in-person, remote and hybrid work environments. After the discussions, attendees had the opportunity to meet each speaker and fellow participants during small group breakout…
  • February 9 @ 12:00 pm - 1:00 pm EST • New York

ARF Women in Analytics: Mentoring Meet-up -- Three Leaders, Three Stories

At our first ARF Women in Analytics Mentoring Meet-Up of the year, we heard from three industry trailblazers on the “what”, “why” and “how” of their careers. Colleen Funkey of The Estée Lauder Companies, Gloria Cox of The Cambridge Group and Renata Policicio of Warner Media reflected on their unique journeys and shared the steps they took and lessons they learned. From what inspired them to originally go into market research to how they now navigate their careers at a…