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  • December 7 @ 1:00 pm - 2:00 pm

Women in Analytics: Modern Leadership: New Skills for a New Era

At this ARF Women in Analytics, Alexandra Samuel, co-author of Remote, Inc.: How to Thrive at Work…Wherever You Are, drew on her extensive remote work research and experience to share how to build an organizational model and culture that enables employees to shift between lively collaboration and focused solo work. Industry leaders also discussed their leadership principles and how they have adjusted their management styles to match the new work reality. Attendees were given the opportunity to comment on what…
  • September 28 @ 11:00 am - 1:30 pm

Virtual Equality Lounge @ ARF

The Female Quotient and leaders from the ARF Women in Analytics presented the Virtual Equality Lounge @ AUDIENCExSCIENCE. This event addressed trends in the post-pandemic work culture and what research is telling about the road to returnship. Learn what research is telling us about the future of the workplace, best hiring practices and how to implement inclusive policies that foster equity. Leaders of both communities discussed: The future of work for women in a post-pandemic world Lessons learned from the…
  • August 5 @ 12:00 pm - 1:00 pm

Women in Analytics: Get Into a Growth Mindset, and Help Your Company Do the Same

Developing a growth mindset is important: It allows you to experience a broader range of experiences, making life—both professional and personal—more meaningful. At our June 10 Women in Analytics event, leaders shared their growth mindset journeys—what they have learned about themselves, and how they have applied these learnings in the workplace. At our Aug. 5 event, we explored the topic further, focusing on how and why companies should apply a growth mindset. Kantar shared foundational work, “Courage to Grow,” which…
  • June 10 @ 1:00 pm - 2:15 pm

Women in Analytics: Get Into a Growth Mindset, Get Out of Maintenance Mode

Do you have a growth or fixed mindset? Do you approach a new task with energy, or do you recruit others to figure it out? Do you find challenges exciting, or do you avoid them from fear of failure? Are you open to criticism, viewing it as useful guidance for your future endeavors, or are you defensive? In reality, mindsets are not binary, and everyone experiences both. But actively developing a growth mindset – a belief that you can develop…
  • February 24 @ 1:00 pm - 2:00 pm

Women in Analytics: Making Lemonade Out of Lemons -- Navigating the Pandemic Recovery

A year ago, we were coming to grips with the fact that a pandemic was unfolding during our lifetime. Bracing for the unknown, business leaders had to make lightening-speed decisions about marketing investments, e-commerce strategies and the role of analytics. While it has been a bumpy ride all around, certain companies have emerged relatively unscathed, and in some cases, stronger — as a brand and/or a business — than originally predicted. How did some of our leading marketers re-set marketing…