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  • August 2 @ 12:00 pm - 12:45 pm EDT

ARF Women in Analytics: Mentorship Program Launch

New! ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. Which is why we are thrilled to launch a mentorship program this summer. Mentorship Is Important for Both Mentors and Mentees For mentors, providing positive guidance and sharing knowledge built up over years is a good leadership skill. Helping people navigate their careers, both in terms…
  • June 14 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Best Practices in Thought Leadership

On June 14, 2022, the ARF Women in Analytics Group hosted thought leaders in the research industry to share best practices and provide inspiration to help attendees gain ground in their thought leadership path. Attendees gained: A deeper understanding of thought leadership and what constitutes a thought leader.  Current weaknesses inherent in the advertising research industry.  Best practices about working towards thought leadership.  ACCESS EVENT CONTENT Featured Speakers Eileen CampbellFounder, Womintuition; Board Chair, Rival Group Inc.  View Bio Hadley EdwardsSenior…
  • April 7 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Strategies for Managing Internal and External Relationships

On April 7, 2022, the ARF Women in Analytics hosted a Mentoring Meet-Up with Therese Glennon from Bristol Myers Squibb and Ramla Jarrar from Mass Analytics. They discussed the importance of building relationships, both within your organization and externally. Therese and Ramla shared their best practices for managing connections and how to apply that foundation to in-person, remote and hybrid work environments. After the discussions, attendees had the opportunity to meet each speaker and fellow participants during small group breakout…
  • February 9 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Mentoring Meet-up -- Three Leaders, Three Stories

At our first ARF Women in Analytics Mentoring Meet-Up of the year, we heard from three industry trailblazers on the “what”, “why” and “how” of their careers. Colleen Funkey of The Estée Lauder Companies, Gloria Cox of The Cambridge Group and Renata Policicio of Warner Media reflected on their unique journeys and shared the steps they took and lessons they learned. From what inspired them to originally go into market research to how they now navigate their careers at a…
  • December 7 @ 1:00 pm - 2:00 pm EDT

Women in Analytics: Modern Leadership: New Skills for a New Era

At this ARF Women in Analytics, Alexandra Samuel, co-author of Remote, Inc.: How to Thrive at Work…Wherever You Are, drew on her extensive remote work research and experience to share how to build an organizational model and culture that enables employees to shift between lively collaboration and focused solo work. Industry leaders also discussed their leadership principles and how they have adjusted their management styles to match the new work reality. Attendees were given the opportunity to comment on what…