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  • March 20 @ 11:30 am - 1:30 pm EDT

Women In Analytics Lunch Workshop: Improve Your Data Storytelling

The ARF Women in Analytics led a lunch workshop providing guidance on how to communicate complex ideas and analyses to a non-technical audience during the first day of the ARF’s largest event, AUDIENCExSCIENCE. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. Attendees gained practical techniques to make complicated information easy to understand without losing its importance. Panelists Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio…
  • December 5 @ 12:00 pm - 1:00 pm EDT

Ageism & Inclusivity in Advertising

On December 5, 2023, marketing, agency and media leaders who contend with ageism in advertising joined us to share how they are actively working on solutions to create a more inclusive landscape. Attendees learned about the economic power of consumers over 40, strategies for brands to connect with them, ways to leverage the subconscious associations of aging to pave an inclusive path forward, and the significance of TikTok as a hub for communities in the mature market. ACCESS EVENT CONTENT…
  • September 20 @ 5:30 pm - 7:00 pm EDT

Firm Beliefs – How to Shape Your Own Career

On September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building. ACCESS EVENT CONTENT Featured Speakers Renata PolicicioSVP, Research, Direct to Consumer and Streaming Warner Bros. Discovery Janay BattleACE Metrix Customer Success Director iSpot.tv Bob PearsonChair The Next Practices Group MODERATOR ACCESS…
  • August 1 @ 12:00 pm - 1:00 pm EDT

ARF Women in Analytics: Mentorship Program 2023

ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. On August 1, 2023, mentors and mentees attended a Mentorship Program Launch event to hear tips about how to grow and maintain professional relationships. A behavioral specialist from our partner, Cophi, discussed the methodology behind the survey and shared how and why pairs were matched. Participants from…