Do you have a growth or fixed mindset? Do you approach a new task with energy, or do you recruit others to figure it out? Do you find challenges exciting, or do you avoid them from fear of failure? Are you open to criticism, viewing it as useful guidance for your future endeavors, or are you defensive? In reality, mindsets are not binary, and everyone experiences both. But actively developing a growth mindset – a belief that you can develop…

A year ago, we were coming to grips with the fact that a pandemic was unfolding during our lifetime. Bracing for the unknown, business leaders had to make lightening-speed decisions about marketing investments, e-commerce strategies and the role of analytics. While it has been a bumpy ride all around, certain companies have emerged relatively unscathed, and in some cases, stronger — as a brand and/or a business — than originally predicted. How did some of our leading marketers re-set marketing…

Whether you are just starting out in marketing insights and analytics or you have been in the workforce for 20+ years, certain career skills remain vital to your success. What are tried and true strategies? What are specific steps you can take to catalyze change? The ARF’s Women in Analytics Group hosted a mentoring workshop on July 30. Insights and analytics leaders from finance, pharma, media and research providers shared their trove of knowledge and experience. Attendees heard how they…