On August 7, the ARF Young Pros and Women in Analytics gathered for a fun-filled joint Social in NYC. Attendees had the opportunity to cultivate new connections, gain fresh insights into industry trends, and celebrate achievements with fellow professionals in advertising, marketing, research, and media. SPONSORS

On August 1, participants in the 2024 ARF Women in Analytics mentorship program heard tips about how to grow and maintain their relationships. Our partner, Jamie Thomas, Co-Founder of Cophi, revealed the methodology behind the survey, explaining how and why they were matched. Plus, a panel of Mentors/Mentees from last year’s program shared their experiences and provided ideas for building a strong mentoring relationship. ACCESS EVENT CONTENT Featured Speakers Jamie ThomasCo-Founder Cophi Speaker Bio Maria BarvaSr. Director National Research &…

In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and simplifying complex ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges. ACCESS EVENT CONTENT Speakers & Discussants Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. Speaker View Bio Idil CakimSVP, Research and Insights Audacy, Inc. View Bio Speaker Divya KaurVP, Marketing…

The ARF Women in Analytics led a lunch workshop providing guidance on how to communicate complex ideas and analyses to a non-technical audience during the first day of the ARF’s largest event, AUDIENCExSCIENCE. In today’s data-driven world, sharing complex analyses in a way that motivates people to take action is critical to success. Attendees gained practical techniques to make complicated information easy to understand without losing its importance. Panelists Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio…

On December 5, 2023, marketing, agency and media leaders who contend with ageism in advertising joined us to share how they are actively working on solutions to create a more inclusive landscape. Attendees learned about the economic power of consumers over 40, strategies for brands to connect with them, ways to leverage the subconscious associations of aging to pave an inclusive path forward, and the significance of TikTok as a hub for communities in the mature market. ACCESS EVENT CONTENT…

On September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building. ACCESS EVENT CONTENT Featured Speakers Renata PolicicioSVP, Research, Direct to Consumer and Streaming Warner Bros. Discovery Janay BattleACE Metrix Customer Success Director iSpot.tv Bob PearsonChair The Next Practices Group MODERATOR ACCESS…