Developing a growth mindset is important: It allows you to experience a broader range of experiences, making life—both professional and personal—more meaningful. At our June 10 Women in Analytics event, leaders shared their growth mindset journeys—what they have learned about themselves, and how they have applied these learnings in the workplace. At our Aug. 5 event, we explored the topic further, focusing on how and why companies should apply a growth mindset. Kantar shared foundational work, “Courage to Grow,” which…

Do you have a growth or fixed mindset? Do you approach a new task with energy, or do you recruit others to figure it out? Do you find challenges exciting, or do you avoid them from fear of failure? Are you open to criticism, viewing it as useful guidance for your future endeavors, or are you defensive? In reality, mindsets are not binary, and everyone experiences both. But actively developing a growth mindset – a belief that you can develop…

A year ago, we were coming to grips with the fact that a pandemic was unfolding during our lifetime. Bracing for the unknown, business leaders had to make lightening-speed decisions about marketing investments, e-commerce strategies and the role of analytics. While it has been a bumpy ride all around, certain companies have emerged relatively unscathed, and in some cases, stronger — as a brand and/or a business — than originally predicted. How did some of our leading marketers re-set marketing…