A year ago, we were coming to grips with the fact that a pandemic was unfolding during our lifetime. Bracing for the unknown, business leaders had to make lightening-speed decisions about marketing investments, e-commerce strategies and the role of analytics. While it has been a bumpy ride all around, certain companies have emerged relatively unscathed, and in some cases, stronger — as a brand and/or a business — than originally predicted. How did some of our leading marketers re-set marketing…

Whether you are just starting out in marketing insights and analytics or you have been in the workforce for 20+ years, certain career skills remain vital to your success. What are tried and true strategies? What are specific steps you can take to catalyze change? The ARF’s Women in Analytics Group hosted a mentoring workshop on July 30. Insights and analytics leaders from finance, pharma, media and research providers shared their trove of knowledge and experience. Attendees heard how they…

Leaders exist at every professional rung – whether you are just starting out or are at a senior level. Leaders know how to make their voices heard. They understand how to collaborate ably across teams and organizational structures. They exhibit grace under pressure as they balance professional and personal pressures. The ARF Women in Analytics group cares deeply about mentorship. Our board members shared how they are leading during this crisis. Following their brief presentations, we broke into smaller groups…