The ARF Women in Analytics hosted a special breakfast before AUDIENCExSCIENCE 2023 as an opportunity for attendees to meet speakers and peers. Female leaders from Snap Inc., The Estée Lauder Companies, Warner Bros. Discovery and Hypothesis Group reflected on their careers and shared their moments of bravery, how they faced their fears, tamed their self-doubts and achieved an array of triumphs. EVENT CONTENT IS ONLY AVAILABLE TO ATTENDEES Featured Speakers Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View…

As civil liberties continue to be politicized, advertisers have a growing expectation to be part of the solution and fill the trust gap between consumers, government, and media. On February 7, Mindshare and GroupM unveiled new research examining the sentiments of those most impacted—voices who have been historically marginalized and underrepresented in media and society—by the eroding rights to privacy. Further topics of discussion included the future of using “women’s empowerment” in marketing campaigns and the larger economic implications when…

On December 7, 2022, the ARF Women in Analytics discussed how brands can effectively integrate cultural fluency into communications and branding. Microsoft and Kantar, two companies at the forefront of diversity in advertising research, elaborated on how different consumer demographics react to diverse advertising. Frameworks for more inclusive and accessible campaigns and initiatives were also shared. ACCESS EVENT CONTENT Featured Speakers Kelli KemeryLead Market Researcher Microsoft View Bio Deepak VarmaHead of Neuroscience Insights – North America Kantar View Bio Satya…

On October 18, 2022, the ARF Women in Analytics hosted a masterclass in how to mainstream inclusion. Attendees advanced their knowledge of foundational diversity and inclusion topics, learned how it shows up in the workplace and how to take action to build a workplace that works for everyone. ACCESS EVENT CONTENT Featured Speakers Michelle KingFounder and CEO, The Culture Practice; Author and Speaker, Advisory Board Member, Girl Up, United Nations Foundation Speaker Bio Jennifer PelinoEVP, Omnichannel Media Solutions IRI Moderator…

New! ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. Which is why we are thrilled to launch a mentorship program this summer. Mentorship Is Important for Both Mentors and Mentees For mentors, providing positive guidance and sharing knowledge built up over years is a good leadership skill. Helping people navigate their careers, both in terms…

On June 14, 2022, the ARF Women in Analytics Group hosted thought leaders in the research industry to share best practices and provide inspiration to help attendees gain ground in their thought leadership path. Attendees gained: A deeper understanding of thought leadership and what constitutes a thought leader.  Current weaknesses inherent in the advertising research industry.  Best practices about working towards thought leadership.  ACCESS EVENT CONTENT Featured Speakers Eileen CampbellFounder, Womintuition; Board Chair, Rival Group Inc.  View Bio Hadley EdwardsSenior…