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  • December 5 @ 12:00 pm - 1:00 pm EST

Ageism & Inclusivity in Advertising

On December 5, 2023, marketing, agency and media leaders who contend with ageism in advertising joined us to share how they are actively working on solutions to create a more inclusive landscape. Attendees learned about the economic power of consumers over 40, strategies for brands to connect with them, ways to leverage the subconscious associations of aging to pave an inclusive path forward, and the significance of TikTok as a hub for communities in the mature market. ACCESS EVENT CONTENT…
  • September 20 @ 5:30 pm - 7:00 pm EST

Firm Beliefs – How to Shape Your Own Career

On September 20, Bob Pearson, renowned author of “Firm Beliefs,” reflected on his findings working in three Fortune 500 companies and helping build three marketing communications consultancies. A panel of industry leaders drew insights from decades of cross-industry expertise and shared actionable strategies that help leaders facilitate team building. ACCESS EVENT CONTENT Featured Speakers Renata PolicicioSVP, Research, Direct to Consumer and Streaming Warner Bros. Discovery Janay BattleACE Metrix Customer Success Director iSpot.tv Bob PearsonChair The Next Practices Group MODERATOR ACCESS…
  • August 1 @ 12:00 pm - 1:00 pm EST

ARF Women in Analytics: Mentorship Program 2023

ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. On August 1, 2023, mentors and mentees attended a Mentorship Program Launch event to hear tips about how to grow and maintain professional relationships. A behavioral specialist from our partner, Cophi, discussed the methodology behind the survey and shared how and why pairs were matched. Participants from…
  • June 13 @ 12:00 pm - 1:00 pm EST

Courageous Career Moments: Overcome fears and bet on yourself

Female leaders revealed their moments of bravery, shared how they have faced their fears and tamed their self-doubts to achieve an array of triumphs throughout their careers. After this virtual rebroadcast of our in-person event, speakers joined us to participate in a stimulating live Q&A panel. ACCESS EVENT CONTENT Featured Speakers Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio LaToya ChristianManaging Partner GroupM View Bio Colleen FunkeyVP, Consumer Insights The Estée Lauder Companies View Bio Divya KaurVP,…
  • April 26 @ 8:00 am - 8:50 am EST

Courageous Career Moments: Overcome fears and bet on yourself

The ARF Women in Analytics hosted a special breakfast before AUDIENCExSCIENCE 2023 as an opportunity for attendees to meet speakers and peers. Female leaders from Snap Inc., The Estée Lauder Companies, Warner Bros. Discovery and Hypothesis Group reflected on their careers and shared their moments of bravery, how they faced their fears, tamed their self-doubts and achieved an array of triumphs. ACCESS EVENT CONTENT Featured Speakers Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio LaToya ChristianManaging Partner…