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  • April 15 @ 12:00 pm - 1:00 pm EDT

Young Pros: April Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. At this event, David Shiffman, EVP National Research, iHeartMedia, gave us a glimpse into his career, talked successes and challenges, and shared tips specifically for Young Pros. How Meet-Ups…
  • March 23 @ 2:00 pm - 3:00 pm EDT

Pharma Council: The Evolution of the Patient Journey -- Overcoming Vaccine Hesitancy

This event, the first hosted by the Pharma Council, explored the evolution of the patient journey to vaccination, the public conversation about COVID vaccination, and research on how vaccination hesitancy can be addressed across distinct segments of the U.S. population. Speakers also discussed what behavioral science has taught us about this vaccine rollout and overcoming vaccine hesitancy. Topics covered: Setting the Context: The Patient Journey to Vaccination The Current Environment: Public Acceptance of the COVID-19 Vaccines and How it Differs…
  • February 24 @ 1:00 pm - 2:00 pm EDT

Women in Analytics: Making Lemonade Out of Lemons -- Navigating the Pandemic Recovery

A year ago, we were coming to grips with the fact that a pandemic was unfolding during our lifetime. Bracing for the unknown, business leaders had to make lightening-speed decisions about marketing investments, e-commerce strategies and the role of analytics. While it has been a bumpy ride all around, certain companies have emerged relatively unscathed, and in some cases, stronger — as a brand and/or a business — than originally predicted. How did some of our leading marketers re-set marketing…
  • October 7 @ 11:00 am - 12:30 pm EDT

International Young Pros Share Group: ARF Young Pros and IPA MIPA

Young Professionals in the advertising, research, and media industries in the USA and UK are invited to a very special Virtual Share Group to meet their counterparts across the pond. Preceding small-group breakouts, attendees heard from both a NYC and London-based Planner-Creative-Account team from the prestigious advertising agency Ogilvy. Experts discussed what a client-centric approach looks like in each city, how each team works together, and how office culture varies between cities. About the ARF Young Pros: The ARF Young…
  • August 5 @ 1:00 pm - 2:00 pm EDT

Marketing Through Change

Marketers today are facing unprecedented changes – the third-party cookie is nearing its end, the pandemic has significantly disrupted behavior and consumption, and consumers continue to express concern with how companies use their data. With all of this change, marketing teams need a new approach for media planning and measurement, as well as an understanding of how such changes will impact the marketing ecosystem. At this event, the ARF and Neustar discussed and explored the future of marketing and how…
  • July 29 @ 1:00 pm - 2:00 pm EDT

Precision Marketing for Precision Medicine

Advertising in health care has not kept pace with advances in science and medicine. Many new therapies are designed for very specific patient populations, based on differing genetic, environmental and lifestyle factors. The emerging approach for disease treatment and prevention that takes into account individual variability is known as precision medicine. Most audience planning and targeting in healthcare advertising focuses on broad patient audiences, regardless of whether they are eligible for or good candidates for a type of treatment. This…
  • July 22 @ 1:00 pm - 2:00 pm EDT

The Impact of COVID on Social Advertising

As media and product consumption patterns have changed since the COVID-19 pandemic, the same is true for social media advertising. This webcast presented by the ARF Social Council gave an update on changes in the popularity of different types of influencers, how brands have shifted their social media strategies to maintain brand loyalty as consumption patterns have been disrupted by the pandemic, and how usage of social media has changed. Attendees gained a better understanding of where the influencer market…
  • July 15 @ 1:00 pm - 2:00 pm EDT

Experience Debt: How to Avoid Customer Experience (CX) Compromises That Hike up Costs

MESH Experience presented the fifth installment of their webcast series focused on how marketers can grow their business and succeed in the new age of customer experience (CX). CX continues to evolve. This is especially true now, while we come to grips with the immense impact of the coronavirus pandemic on nearly all aspects of life – the global economy, public emotion and consumer behavior. Industry experts shared insights on how to build a CX roadmap in the current consumer…
  • July 1 @ 1:00 pm - 2:00 pm EDT

Building Brand Loyalty with Today’s 21st Century Audience: Music as a Cultural Connector 

The third installment of the ARF Cultural Effectiveness Council’s webcast series, Building Brand Loyalty with Today’s 21st Century Audience focused on the power of music as a universal language. This event was part of a larger ARF Cultural Effectiveness Council white paper exploring a number of “ways in” for connecting with the increasingly diverse American audience including social causes, language and music. Drawing on research conducted by the Council and some of its individual members, this webcast covered: The impact…

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