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  • November 12 @ 3:00 pm - 4:00 pm

Salon Series: The Power of Influencer Marketing

From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars in 2020. Industry experts and content creators discussed how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them). This virtual Salon shared insights on: Latest trends in…
  • August 4 @ 1:00 pm - 1:50 pm

A Conversation with Gen Z

Gen Z, the first generation of true digital natives, and their impact on the consumer/advertising space demands attention. Many members of Gen Z are still quite young but tout significant household influence. The oldest members of Gen Z are diverse, socially engaged and ready for change. This event, part of the ARF’s Great Minds Month, featured an interview with the 2020 Young Pro of the Year Award winner, Maryann Stockard of Zillow Group. Gaz Alushi, Head of Marketing Science Research…