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  • November 12 @ 3:00 pm - 4:00 pm

Salon Series: The Power of Influencer Marketing

From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars in 2020. Industry experts and content creators discussed how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them). This virtual Salon shared insights on: Latest trends in…
  • August 4 @ 1:00 pm - 1:50 pm

A Conversation with Gen Z

Gen Z, the first generation of true digital natives, and their impact on the consumer/advertising space demands attention. Many members of Gen Z are still quite young but tout significant household influence. The oldest members of Gen Z are diverse, socially engaged and ready for change. This event, part of the ARF’s Great Minds Month, featured an interview with the 2020 Young Pro of the Year Award winner, Maryann Stockard of Zillow Group. Gaz Alushi, Head of Marketing Science Research…
  • June 9 @ 1:00 pm - 2:00 pm

Shifting the Perception of Aging Today

The Biggest Marketing Trend No One is Paying Attention To According to AARP, people who are 50+ generate $8.3 trillion in annual economic activity. By 2032, this market is expected to drive more than half of the U.S. gross domestic product. Yet consumers in the 50+ demographic are underrepresented in media. Out of a sample of more than 1,000 images, AARP found that only 15 percent of media imagery reflects this age group (even though 46 percent of the U.S.…
  • May 7 @ 1:00 pm - 2:30 pm

Salon Series: Navigating the Messy Middle

Multicultural Conversations on Handling the Hard Stuff – Particularly During a Crisis Multicultural executives in media, marketing and research face a unique set of challenges, made even more difficult given the Coronavirus pandemic. Not only do they need to navigate their own careers while often in the minority, but they are also responsible for helping their companies produce the best research on, or the most effective marketing to, multicultural audiences. This virtual Salon, hosted by the ARF’s Cultural Effectiveness Council,…
  • February 13 @ 5:00 pm - 7:00 pm • New York

Salon Series: Super Bowl LIV

Super Bowltm LIV: What is the Risk/Reward Relation Between Edgy and Safe Advertising? In our hyper-politicized, privacy-prone era, edgy ads can be fraught with peril. Do they evoke humor and mirth? Are they considered purpose-driven and inspirational? Or, are they mired in controversy and bad PR? This is the tightrope marketers find themselves walking. The ARF and industry experts discussed which Super Bowl™ LIV ads were the most memorable, the trends that emerged, the strengths seen in creative and how…