On November 1, 2022, the ARF Cultural Effectiveness Council hosted panelists from Alma, General Mills, Ipsos and Vevo to discuss how inclusive research and marketing can help in reaching and communicating to the broader market. Panelists discussed specific campaign success stories that have utilized this approach, the research that was conducted, advice for other brands on leading with inclusive insights, and how to address pushback. ACCESS EVENT CONTENT Featured Speakers Kimberley McArthur Cultural Engagement Strategist and Multicultural Brand Experience Lead…

On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising. ACCESS EVENT CONTENT Featured Speakers Don AbrahamSenior Partner, Consulting Division, Kantar Speaker Bio Patrick DonoghuePartner, Next Media Partners Speaker Bio Craig ElimeliahChief Experience Design Officer, VMLY&R Speaker Bio Glen HastingsDirector, Partnerships Science, Meta Speaker Bio Evo HeyningSecretary, Board of Directors, XRGuild; Co-Chair, Open…

How can we fairly measure the quality of an ad impression? What do we really know about the relationship between time-duration and value to advertisers? And if time-duration is NOT the end-all and be-all metric for fair cross-platform comparisons, then what is? At this ARF Town Hall on March 2, 2022—the second of a two-part series on the topic—experts from AbbVie, OMD Worldwide, Dentsu Aegis Network, Bain & Company and the ARF discussed our understanding of duration as a key…

How can we fairly measure the quality of an ad impression? What do we really know about the relationship between time-duration and value to advertisers? And if time-duration is NOT the end-all and be-all metric for fair cross-platform comparisons, then what is? At this ARF Town Hall on February 23, 2022, experts from Bain & Company, Meta, TVision and the ARF explored new research on the value of time in advertising and how our understanding of duration should inform industry-wide…