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  • September 12 @ 12:00 pm - 1:10 pm EDT

Striking a Balance: Privacy, Personalization & Profit

Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts. ACCESS EVENT CONTENT Featured Speakers Jen AuerbachManaging Director, Head of Strategic Growth Markets Merrill Malika KorganbekovaPh.D. Candidate Northwestern University, Kellogg School of Management Jill MoserSVP, Global Loyalty, Offers, Mastercard
  • February 28 @ 12:00 pm - 1:00 pm EDT

What Does AI Mean for Advertising Research?

We’ve all heard about the growing use of artificial intelligence in advertising research and doom and gloom predictions that it will knock out jobs, but is this really the case? Agency leaders joined us for an ARF Town Hall to discuss the upsides and possible downsides of generative AI, as well as how they’re utilizing it in their businesses to boost efficiency. Attendees heard predictions on how AI will change the business model of advertising and what it could mean…