We’ve all heard about the growing use of artificial intelligence in advertising research and doom and gloom predictions that it will knock out jobs, but is this really the case? Agency leaders joined us for an ARF Town Hall to discuss the upsides and possible downsides of generative AI, as well as how they’re utilizing it in their businesses to boost efficiency. Attendees heard predictions on how AI will change the business model of advertising and what it could mean…

On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising. ACCESS EVENT CONTENT Featured Speakers Don AbrahamSenior Partner, Consulting Division, Kantar Speaker Bio Patrick DonoghuePartner, Next Media Partners Speaker Bio Craig ElimeliahChief Experience Design Officer, VMLY&R Speaker Bio Glen HastingsDirector, Partnerships Science, Meta Speaker Bio Evo HeyningSecretary, Board of Directors, XRGuild; Co-Chair, Open…