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  • July 27 @ 12:00 pm - 1:00 pm

ARF Town Hall: Resuming the Sustainability Agenda: Market Research’s Role

Most people say they want to live more sustainably, but are they actually making purchasing decisions based on sustainability? Has the pandemic upended some consumer tradeoffs? The drive toward more sustainable buying hasn’t just been stalled, it’s been set back by carbon footprint and wasteful purchases. The economy shut down, decreasing carbon emissions temporarily, but we have developed other habits, including consuming more packaging. Delivery, packaging and germophobic behavior during the pandemic made single-use throwaways okay again. How can we…
  • April 27 @ 12:00 pm - 1:00 pm

ARF Town Hall: Ad Measurement’s New Identity Challenge

The first ARF Town Hall of 2021 was a focused hour on Ad Measurement’s New Identity Challenge. Brands and publishers are grappling with the impending end of third-party cookies and the loss of mobile IDs, which could portend massive changes in the digital ad ecosystem. These tectonic shifts in tracking consumers can be puzzling, but the solutions are equally complex, and can be bucketed into three approaches: Cohorts (such as Google’s Privacy Sandbox solution), Contextual and First Party Collaborative Data…