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  • March 2 @ 12:00 pm - 1:30 pm EDT

ARF Town Hall: What is the Value of Time in Advertising? (Part II: Implications of Value Research for Industry)

How can we fairly measure the quality of an ad impression? What do we really know about the relationship between time-duration and value to advertisers? And if time-duration is NOT the end-all and be-all metric for fair cross-platform comparisons, then what is? At this ARF Town Hall on March 2, 2022—the second of a two-part series on the topic—experts from AbbVie, OMD Worldwide, Dentsu Aegis Network, Bain & Company and the ARF discussed our understanding of duration as a key…
  • February 23 @ 12:00 pm - 1:30 pm EDT

ARF Town Hall: What is the Value of Time in Advertising? (Part I: How Value is Created)

How can we fairly measure the quality of an ad impression? What do we really know about the relationship between time-duration and value to advertisers? And if time-duration is NOT the end-all and be-all metric for fair cross-platform comparisons, then what is? At this ARF Town Hall on February 23, 2022, experts from Bain & Company, Meta, TVision and the ARF explored new research on the value of time in advertising and how our understanding of duration should inform industry-wide…
  • July 27 @ 12:00 pm - 1:00 pm EDT

ARF Town Hall: Resuming the Sustainability Agenda: Market Research’s Role

Most people say they want to live more sustainably, but are they actually making purchasing decisions based on sustainability? Has the pandemic upended some consumer tradeoffs? The drive toward more sustainable buying hasn’t just been stalled, it’s been set back by carbon footprint and wasteful purchases. The economy shut down, decreasing carbon emissions temporarily, but we have developed other habits, including consuming more packaging. Delivery, packaging and germophobic behavior during the pandemic made single-use throwaways okay again. How can we…