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  • December 9 @ 1:00 pm - 2:00 pm

JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising

This Insights Studio featured the winners of the Journal of Advertising Research’s Best Academic Paper and Best Practitioner Paper, which were announced during the ARF’s Great Mind Awards Month in August 2020. Attendees heard details of their impressive work: Mahima Hada (CUNY/Baruch College) shared insights from her paper on ad spend in digital video vs. television. Eun Sook Kwon (Rochester Institute of Technology) discussed findings on context effects in advertising. The presentations were followed by a Q&A panel discussion where…
  • December 2 @ 12:00 pm - 1:00 pm

Future-Proofing Marketing Measurement in an Era of Privacy, Pandemic and Data Decline

Several simultaneous forces are disrupting and uprooting marketing measurement. From the pandemic, to technology industry changes, emerging consumer data privacy regulations to loss of identity data & tracking, marketing measurement is under incredible pressure. At this Insights Studio, OptiMine CEO, Matt Voda, reviewed each of these forces in detail and shared success stories from leading brands that have adapted their marketing measurement approaches to successfully navigate this complex environment. OptiMine also discussed strategies to future-proof marketing performance measurement for the…
  • November 5 @ 12:00 pm - 1:00 pm

Marketing Measurement in the Pandemic Era--Navigating to Success

OptiMine provided attendees with real-world findings and success stories from large brands. Experts detailed how they’ve navigated rapid budget adjustments, huge channel shifts, optimal timing of spend changes and outlined how to remain invested in marketing during budget pressure. OptiMine also shared insights on key pitfalls to avoid, techniques to exploit and how to adapt during what is likely to be a very bumpy “recovery”. Attendees learned: Key tips to rapid cycle spend adjustments for agile adaptation & success How…