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  • July 16 @ 1:00 pm - 2:00 pm

Insights Studio: Modellers Unite! MMM After the Crisis

For decades, marketers have relied on marketing mix models (MMM) to understand the ROI of each component of marketing spend. But in a new twist, COVID-19 is disrupting MMM with changes that don’t fit any previous observed pattern. Can MMM provide guidance based on recent history about whether to put the brakes on advertising, how to reallocate the dollars available, and when to resume it? How do we consider changes in product availability and consumer demand? How do we react…
  • July 9 @ 11:00 am - 12:00 pm

Insights Studio: Where Has All the Advertising Gone?

Has advertising gotten weaker over the past 15 years, focusing less on creative and more on performance-based ads? This Insights Studio hosted one of the industry’s brightest minds, Orlando Wood, Chief Innovation Officer at System1 Group and author of the best-selling book Lemon (IPA, 2019). Wood presented a unique combination of neuroscience, cultural history and advertising research to describe a change in advertising style that has occurred over the last 15 years and link this to falling advertising effectiveness. Wood…
  • June 4 @ 1:00 pm - 1:45 pm

Insights Studio: Brand Advertising in the Time of Coronavirus

The coronavirus is an inflection point in world history that all of us will remember for the rest of our lives. To understand the influence of advertising in this troubled time, four ARF member companies — Ameritest, Dynata, iSpotTV, and Research Measurement Technologies — came together to measure the collective impact of some morale-building brand advertising. They measured the in-market impact of 10 ads from Budweiser to Facebook to Walmart to understand advertising’s impact on the American people’s shared memories…
  • May 21 @ 12:00 pm - 12:45 pm

The State of Insights and Data Analytics Disciplines Today

In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today.The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands. The Council discussed: How certain companies compare…

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