On May 17, the ARF Analytics Council explored the groundbreaking concept of Virtual IDs (VIDs) and their potential to revolutionize cross-media measurement. The essential mechanics of VIDs were explained in a non-technical manner to help professionals across media and advertising understand it better. Panelists shared how VIDs could overcome barriers in calculating cross-media and device reach and frequency. ACCESS EVENT CONTENT Featured Speakers Jackson BazleyEVP, Measurement for Marketers, Data & Analytics ANA View Bio Jukka RantaVP, Data Science and Statistics…

On May 3, panelists across the pharma and health care industries came together to discuss the role of inclusion in advertising. Attendees learned what steps should be taken to ensure that market research and ads represent their full range of consumers, challenges in designing research for difficult-to-reach populations, and how representation affects ad creative. ACCESS EVENT CONTENT Featured Speakers Marjorie ReedyTeam Lead, Experience Design and Research Strategy Merck Moderator Co-Chair, Pharma Council View Bio Jillian RiceVice President Ipsos Creative Excellence…

On March 29, 2023, the ARF Social Council revealed the results of their survey on the social media landscape, conducted with the support of Dynata. Panelists shared survey insights covering key questions about consumers’ relationships to social media platforms, including how they’re turning to social platforms for search, the impact of influencers, the importance of social to e-commerce and more. ACCESS EVENT CONTENT Featured Speakers Steve WithersSenior Digital Research Manager Dynata View Bio Greg DaleChief Operating Officer Comscore View Bio…

On February 8, the ARF Creative Council held a conversation and evaluation of the advertising industry’s biggest night of the year, the Super Bowl, from an analytical lens. Executives from four major research companies discussed what makes Super Bowl ads stand out and shared related advice on getting the most out of them. Attendees learned about what factors play a role in the success or impact of a Super Bowl ad. A selection of this year’s pre-released ads were also…

Media experts joined us to share fresh, research-based insights and led a discussion on the Council’s priorities: trends in viewer behavior, streaming with and without ads, content discovery and promotion. Council and community members conveyed their perspectives on the most important issues facing their businesses in the upcoming year. ACCESS EVENT CONTENT Featured Speakers Mike BloxhamEVP, Global Media & Entertainment Magid View Bio Paul DonatoCRO ARF View Bio Nikkia ReveillacInsights & Strategy Executive Netflix View Bio Marc RossenSVP Investment &…

On December 1, 2022, the ARF Analytic Council’s Organizational Working Group shared the results of their recent survey on interest in job changes, the role of company culture, corporate social responsibility, and attitudes towards going back into the office—following up on a survey conducted this past spring on workplace satisfaction, transition issues and the Great Resignation. Experts in staffing and retention revealed how our industry’s workforce has changed in just six months and discussed the implications of the results for…

On October 19, 2022, the ARF Cross-Platform Measurement Council spotlighted the importance of model validation. Attendees gained a greater understanding of all the ways it can be done, the various types of validation methods, as well as learned what Marketing Mix Models and Attribution Models do—and what their limitations are. ACCESS EVENT CONTENT Featured Speakers Ron BermanAssistant Professor of Marketing Wharton School of Business View Bio Elea FeitAssociate Dean of Research and Associate Professor of Marketing Drexel University’s Bow College…

On August 10, 2022, the ARF Cognition Council explored how brands can improve consumers’ perceptions of their pro-social messaging based on insights from fresh analyses of data. Experts from Ipsos, Dartmouth College and Research Measurement Technologies also shed light on the impact of racial equity on advertising, sharing how organizations can evaluate the cultural authenticity of their creative with under-represented audience segments. Participants gained practical guidance on how brands can build positive brand equity and connect more meaningfully with consumers.…

With the developments of emerging technologies like Virtual Reality (VR) and Augmented Reality (AR) in recent years, changes to the advertising and marketing landscapes have followed. Experts from Meta, Snap, Inc. and Influencer joined the Social Council on July 27 to demonstrate what this exciting new medium looks like and expound on what it can do for brands. ACCESS EVENT CONTENT Featured Speakers Aarti BhaskaranGlobal Ad Research & Insights Agency Lead at Snap, Inc. Speaker Bio Ryan DetertCEO Influential Speaker…

On June 15, the L.A. Media Research Council shared new insights based on data from recent studies on issues that are directly impacting the industry. Topics of discussion included: Trends in viewer behavior Device and account sharing Improving audience and program measurement Audience segmentation and content discovery How to improve the viewers’ path to tune in Latest OTT challenges and trends ACCESS EVENT CONTENT Featured Speakers Nick CiceroVP Strategy Conviva View Bio Charlotte LipmanMarketplace Intelligence & Consumer Insights DirecTV View…