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  • June 4 @ 12:00 pm - 1:00 pm EDT

MSI/ARF B2B Exchange: Content Strategy and B2B Branding

On June 4, the MSI/ARF B2B Exchange highlighted the role of content and branding in B2B marketing, facilitated by Christina Kühnl, Professor of Marketing at the University of Stuttgart. Participants […]
  • May 7 @ 12:00 pm - 1:00 pm EDT

Cross-Cultural Insights Strategies for 2025 – a Round Table Discussion

In today’s climate where cross-cultural marketing is taking a backseat, how can brands stay true to their values while adapting to a rapidly changing landscape? On May 7, the ARF […]
  • April 9 @ 4:00 pm - 5:00 pm EDT

Beyond the Trophy: The ROI of a David Ogilvy Award

On April 9, the ARF Creative Council took a deep dive into what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy […]
  • March 19 @ 12:00 pm - 1:00 pm EDT

MSI/ARF B2B Exchange: Sales and Marketing Alignment

On March 19, we hosted the Q1 session of the ARF & MSI’s B2B exchange on aligning sales and marketing. Participants heard academic perspectives and insights, as well as examples […]
  • February 5 @ 12:00 pm - 1:00 pm EDT

As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

On February 5, the Cross-Platform Measurement Council explored the evolving measurement landscape in a post-cookie world. Based on insights from in-depth interviews with senior executives, this event examined shifts in […]
  • January 15 @ 12:00 pm - 1:00 pm PDT

2024 Media Research Insights and 2025 Priorities

On January 15, the L.A. Media Research Council explored key priorities and the most important topics for business in the upcoming year. Attendees gained research-based insights on the ever-evolving media […]
  • December 12 @ 12:00 pm - 1:00 pm EDT

Fostering an Inclusive Culture

On December 12, the ARF Cultural Effectiveness Council explored how organizations can foster a truly inclusive workplace culture, diving into new qualitative and quantitative research on workplace microaggressions. Panelists presented […]
  • November 19 @ 11:30 am - 5:00 pm CDT • Chicago

Diving into Key Issues in Shopper Marketing: Retail Media and Omnichannel Shopper Marketing Strategies

As the shopper marketing landscape continues to evolve rapidly, the ARF’s Shopper Insights Council held a half-day event that offered two unique opportunities: 1) To hear from knowledgeable speakers about […]
  • November 7 @ 4:00 pm - 5:30 pm EDT

A Peek Behind the Curtain at Raising the Volume on Sonic Branding

On November 7, the ARF Creative Council held an immersive event exploring the powerful role of sound in branding. Experts delved into the fundamentals of sonic branding, explaining why it […]
  • October 30 @ 12:00 pm - 1:00 pm EDT

The State of the Insights and Analytics Disciplines 2024

Attendees joined the ARF Organizational Council on October 30 for the unveiling of the 2024 Organizational Benchmark Survey results, which explores the evolving structure and function of research and analytics […]