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  • April 4 @ 4:00 pm - 6:00 pm EDT • New York

A Peek Behind the Curtain at Out-of-Home Advertising

On April 4, industry experts explored where out-of-home (OOH) advertising stands today, its current capabilities and its potential in the future. Attendees heard data-backed insights on how OOH has changed in the past decade, where it fits in a multi-channel campaign or media plan, and brands’ objectives in using it. ACCESS EVENT CONTENT Featured Speakers Lexi CappalliSr. Dir., Creative Solutions Delivery Team Lead Kantar Creative Council Member View Bio Rachael RyanGlobal Research & Insights TikTok Creative Council Member View Bio…
  • March 7 @ 12:00 pm - 1:00 pm EDT

Authentic Representation – Where We Are and How the Audience Perceives it

Recent research indicates that media content and advertising now represent diverse segments of the U.S. population more than ever before. However, audiences are increasingly looking for authentic representations of their experiences and communities — rather than merely their presence. On March 7, the Cultural Effectiveness Council led a discussion on perceptions of authentic representation and revealed how it can be improved with available cognitive testing tools and changes in processes and structures. ACCESS EVENT CONTENT Featured Speakers Mallory NewallVP Public…
  • February 6 @ 12:00 pm - 1:00 pm EDT

Future-Proofing the Analytics and Insights Function

On February 6, the ARF Analytics Council revealed how insights and analytics professionals believe they can future-proof their departments. Industry veterans shared which functions they believe will be replaced by automation, machine learning and artificial intelligence, based on anonymous interviews conducted by the Organizational Working Group with senior ARF members. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio John BaroMarket Research & Insights Spectrum Reach View Bio Simon ChadwickManaging Partner Cambiar LLC View Bio Michelle GibbVice…
  • January 17 @ 12:00 pm - 1:00 pm PDT

2023 Media Research Insights and 2024 Priorities

On January 17, the L.A. Media Research Council discussed new insights from recent studies on the issues the council has identified as priorities: changes in viewer behavior and attitudes, how to portray diversity in content and ads, and on measurement. Attendees learned more about the trends and challenges that will be most important to media and advertising businesses in 2024, such as increasing viewer satisfaction and optimizing diversity. ACCESS EVENT CONTENT Featured Speakers James Ambalathunkal Magid View Bio Carolyn Bisson…
  • November 2 @ 4:00 pm - 5:00 pm EDT

A Peek Behind the Curtain at How AI Judged the David Ogilvy Awards

Gain a deeper understanding of what duties AI can fulfill in the advertising industry. The ARF Creative Council elaborated on the AI model designed by Ipsos to predict the winners of the ARF David Ogilvy Awards. They revealed the AI modeling process, the results, the implications of this experiment and the growing role of AI in advertising and advertising research. ACCESS EVENT CONTENT Featured Speakers Bill DaySVP Magid View Bio Belle FrankChief Strategy Officer, Global Health Practice VMLY&R View Bio…
  • September 20 @ 12:00 pm - 1:00 pm EDT

Dimensionalizing the Value of Brands in an Attention Economy

On September 20, the Cognition Council’s Long-Term Effects Working Group explored the value and role of branding in evoking meaningful attention. Panelists presented research on the effects of brand characteristics on consumer motivation and cognitive load. Attendees gained a deeper understanding of neurological measurement techniques and terms, as well as the value of certain brand attributes and creative elements. ACCESS EVENT CONTENT Featured Speakers Vas BakopoulosSVP – Global Head of Measurement, Insights & Strategy MMA View Bio Janet GallentAssistant Clinical…
  • July 12 @ 12:00 pm - 1:15 pm EDT

Marketing Performance Measurement – Where are We Now?

Marketing performance measurement is an ever-evolving space, with new platforms, a deluge of information to sort through and various models and systems to work with and understand. On July 12, measurement vendors and clients shared their perspectives on privacy technology, which KPIs to focus on, reconciling multiple measurement tools and much more. ACCESS EVENT CONTENT Featured Speakers Emily WeishauptCommunications Insights Manager Nestle Purina North America View Bio Sophie McIntyreAds Research Lead Marketing Science at Meta View Bio Karen ChisholmDirector, Analytics…