Enterprise growth teams often work in silos, resulting in missed opportunities and incomplete insights. A unified Enterprise Growth Model combines all growth levers into one causal framework, revealing hidden relationships […]

On April 22, Nielsen discussed the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. […]

How should advertisers allocate budgets, manage ad frequency, and measure audience reach across a fragmented media landscape? On April 8, attendees heard from three new JAR studies that tackle these […]

On February 25, leading authorities from OptiMine shared new research examining why marketing mix model (MMM) refresh cadence matters more than many brands realize. Attendees heard the latest insights from […]

On January 22, we introduced a fundamentally different paradigm: One-Demand Decision AI powered by Large Causal Models (LCMs) that move enterprises from descriptive insights to prescriptive growth recommendations through counterfactual […]

On December 11, we dove into three new articles from the Journal of Advertising Research on how emotion, control, and context shape the evolving dynamics of ad effectiveness in the […]

On December 9, Comscore broke down the most defining AI breakthroughs from the past 12 months and what they mean for the future of media, advertising, and consumer engagement. Attendees […]

On December 4, this Insights Studio Session dove into new research explaining why cutting brand spend is more costly than ever and how leading marketers are delivering revenue growth by […]

On October 22, we went beyond ChatGPT’s limits to explore how psychologically grounded AI personas transform advertising. Attendees heard real-world case studies that reveal how AI can unlock authentic consumer […]

On October 21, we explored the latest privacy-enhancing technologies (PETs), examined real-world implementations, and discussed how to future-proof your data strategies. Designed for data leaders, privacy professionals, technologists, and business […]

On September 18, we pulled back the curtain on how the Streaming Top 10 is created and explored how these titles fuel streaming and many of our cultural conversations. Nielsen […]

On August 14, Snapchat and BBDO led a provocative discussion as they debunked myths about marketing to Gen Z and offered a clearer picture of what truly drives this generation. […]

On June 17, researchers from global institutions presented new work tackling key challenges in the advertising industry. Presentations included a study on how client incentive structures influence agency creativity, a […]

On June 10, Google industry experts led an in-depth session on Media Mix Modeling (MMM) and key video advertising levers to drive efficiency and ROI. Attendees heard actionable insights on […]

Last-click performance reporting is deeply embedded in your organization—and it’s holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement […]

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how […]

On February 26, our Insights Studio Series delved into the future of online privacy. Attendees discovered privacy-preserving alternatives to cross-site identifiers and learned how ad tech companies are integrating these […]

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in […]

Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of […]

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees […]

Attendees joined us on September 17 for an Insights Studio as researchers from top institutions presented pioneering work addressing the evolving landscape of advertising. Topics of discussion included: an exploration […]

Attendees joined us on September 10 for an Insights Studio on the latest in Marketing Mix Modeling (MMM). Panelists shared proven strategies for implementing and optimizing MMM and revealed valuable […]

On August 21, experts from Meta and the Kellogg School of Management at Northwestern University shared practical steps to achieve better measurement in an era of evolving data availability. Attendees […]