Join the ARF Cross-Platform Measurement Council for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Three measurement companies will present case studies of a full-funnel measurement project they have undertaken for a client, explaining their perspective on what full-funnel measurement entails, how they do it, and what they learned from the project. Afterwards, the presenters will engage in an interactive discussion on the innovations that full-funnel measurement…

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