Join us on January 29 to explore the evolving sports media landscape in an increasingly digital and fragmented era. Discover how platforms like YouTube TV, featuring NFL Sunday Ticket, and Snapchat are reshaping the way sports are aired and experienced, with perspectives from leading industry experts. From the role of social media in fostering fandom […]

Businesses have historically relied on data to reach the right people, at the right time, with the right message. But how we use data today looks different given evolving regulations, ongoing platform changes, deprecation of 3rd party cookies, and people’s changing expectations on data transparency. Leading marketers are taking action now to gain a competitive […]

As the advertising industry navigates the deprecation of third-party cookies and the rise of alternative data sources, it is critical for buyers and sellers to understand the current measurement landscape. In 2024, the Online Offline Metrics Working Group conducted In-Depth Interviews (IDIs) with senior executives from 15 companies across the advertising ecosystem. On February 5, […]

The Media & Advertising industry will be defined by which companies embrace and succeed with AI. Databricks will describe the challenges and opportunities related to AI success in Advertising. Databricks will share examples of AI wins including utilizing Gen AI to leverage metadata generation in a time of increasing privacy regulation. In addition, Databricks will […]

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW SPONSOR

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Creative Council event. We will add more information to this page — including speakers — soon. REGISTER NOW REGISTER NOW ACCESS 2024 EVENT CONTENT

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR

The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven creative. The awards’ namesake pays tribute to David Ogilvy’s forward-thinking belief in the crucial role of research behind effective advertising. This virtual event will give entrants a better understanding about the awards and the ins and outs of a well-written […]