The ARF David Ogilvy Awards are unique since they honor not just creativity or effectiveness, but also the pivotal role of research and consumer insights in shaping creative strategy and delivering measurable results. On May 1, join past and present Jurors as they share expert insights on crafting memorable ARF Ogilvy applications. Panelists will highlight […]

In today’s climate—where attention to cross-cultural marketing is waning and priorities are shifting—marketers face a critical question: what now? As brands reassess their strategies, those who remain committed to understanding and reaching diverse audiences need new tools, new research, and new perspectives on what could be next. Join us on May 7 as the ARF […]

The State of Retail Media Networks & Consumer Behavior Retail Media Networks (RMNs) represent an emerging advertising channel that bridges the interaction between consumers and marketers. Initially linked to retail, RMNs are now being adopted across diverse sectors like banking, healthcare, and airlines, as they cater to entities leveraging first-party data relationships. Key considerations include […]

If you aren’t considering equitable AI—the development and deployment of artificial intelligence systems that ensure fairness, inclusivity, and ethical decision-making in ad targeting, content creation, and consumer engagement for your or your client’s business—you should be. It seeks to eliminate biases, prevent discrimination, and create a more representative and just advertising ecosystem. Equitable AI is […]

Join the ARF Young Pros for a Spring Social networking event! Enjoy complimentary food and drinks while you develop valuable industry connections to benefit your career. This event features a facilitated speed networking activity, ensuring you have the opportunity to meet other like-minded, young professionals in attendance in a welcoming, inclusive environment. Expand Your Network: […]

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Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR