Join the ARF Cross-Platform Measurement Council for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Three measurement companies will present case studies of a full-funnel measurement project they have undertaken for a client, explaining their perspective on what full-funnel measurement entails, how they do it, and what they learned from the project. Afterwards, the presenters will engage in an interactive discussion on the innovations that full-funnel measurement…

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Get the Most Out of Your Mentorship Match Thank you for signing up for the 2024 Women in Analytics Mentorship Program and completing your values survey. In order to make the most out of your mentorship experience, join us on August 1 to hear tips about how to grow and maintain your relationships. Plus, gain a better understanding of the methodology behind the survey from our partner, Jamie Thomas, Co-Founder of Cophi, and how and why you were matched. A…

Join the ARF Young Pros and Women in Analytics for a fun-filled evening at our joint Social on August 7! We’re reigniting the camaraderie that defined our community pre-pandemic with the opportunity to build meaningful relationships, gain fresh insights into industry trends, and enhance your career growth. Enjoy appetizers and drinks while you make new connections atop a NYC rooftop, in a welcoming and inclusive social environment. Don’t miss this chance to come together, share experiences, and celebrate achievements with…

Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Access Past Social Media Council Event Content REGISTER NOW

Measurement has always been complex, but it’s become increasingly challenging: The availability of data that informs measurement is changing, there’s more economic pressure on marketers to prove value, and the number of marketing and measurement tools is proliferating at a rapid rate. Despite all this, companies that invest in improved measurement capabilities are more likely to exceed their revenue goals than those that don’t. In this one-hour Insights Studio, Neha Bhargava, Ads Research Director at Meta, will discuss with Professor…

Save the date for this upcoming ARF Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Analytics Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW ACCESS EVENT CONTENT REGISTER NOW

Save the date for this upcoming JAR Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW

Save the date for this upcoming Town Hall event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW