• November 19 @ 11:30 am - 5:00 pm CST • Chicago

Diving into Key Issues in Shopper Marketing: Retail Media and Omnichannel Shopper Marketing Strategies

The shopper marketing landscape continues to evolve rapidly. Retail Media Networks—which barely existed five years ago—are one of the fastest-growing media today, taking in $43.7 billion a year, according to the IAB. And yet, they are little understood. Omnichannel shopping, including e-commerce, continues to grow, raising important questions about consumer behavior and strategic planning. This […]
  • November 20 @ 12:00 pm - 1:00 pm EST

AI for Everyday Use

A Deep Dive on Prompts and Personas in Advertising and Marketing Research This workshop is designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research. Attendees will gain deep insights into prompt crafting, including best practices in prompt engineering and context-oriented prompt structures that will help improve the output received […]
  • December 12 @ 12:00 pm - 1:00 pm EST

Fostering an Inclusive Culture

Join the ARF Cultural Effectiveness Council to explore how organizations can foster a truly inclusive workplace culture. This session will delve into new qualitative and quantitative research on workplace microaggressions, presenting stories and data that illuminate how subtle biases shape organizational dynamics. Panelists will delve into insights gathered from a national sample of U.S. employees […]
  • January 15 @ 12:00 pm - 1:00 pm PST

L.A. Media Research Council

Save the date for this upcoming L.A. Media Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW ACCESS 2024 EVENT CONTENT Sponsor
  • January 16 @ 12:00 pm - 1:30 pm EST

AI Series

Save the date for this upcoming A.I. Series event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW
  • January 29 @ 5:00 pm - 6:30 pm EST • New York

Young Pros

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  • January 30 @ 12:00 pm - 1:00 pm EST

Insights Studio

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  • February 5 @ 12:00 pm - 1:00 pm EST

Cross-Platform Measurement Council

Save the date for this upcoming Cross-Platform Measurement Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW  
  • February 6 @ 12:00 pm - 1:00 pm EST

Insights Studio

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor
  • March 5 @ 12:00 pm - 1:00 pm EST

Analytics Council

Save the date for this upcoming Analytics Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW