How to Win an ARF David Ogilvy Award: Best Practices & Tips

The ARF David Ogilvy Awards are unique since they honor not just creativity or effectiveness, but also the pivotal role of research and consumer insights in shaping creative strategy and delivering measurable results.

On May 1, past and present Jurors shared expert insights on crafting memorable ARF David Ogilvy applications. Panelists highlighted their favorite winning campaigns, debunked common misconceptions, and offered their perspectives on the key elements to award-winning work. Attendees got a “peek behind the curtain” on Jury discussions and learned what matters most during their evaluation.