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  • December 2 @ 12:00 pm - 1:00 pm EST

Future-Proofing Marketing Measurement in an Era of Privacy, Pandemic and Data Decline

Several simultaneous forces are disrupting and uprooting marketing measurement. From the pandemic, to technology industry changes, emerging consumer data privacy regulations to loss of identity data & tracking, marketing measurement is now under more pressure than ever before. At this Insights Studio, OptiMine will review each of these forces in detail and share success stories from leading brands that have adapted their marketing measurement approaches to successfully navigate this complex environment. OptiMine will also discuss strategies to future-proof marketing performance…
  • December 9 @ 1:00 pm - 2:00 pm EST

JAR Best Papers: Digital Video vs. TV Ad Spend, and Context Effects in Advertising

This Insights Studio features the winners of the Journal of Advertising Research’s Best Academic Paper and Best Practitioner Paper, which were announced during the ARF’s Great Mind Awards Month in August. Join us to hear details of their impressive work: Mahima Hada (CUNY/Baruch College) will share insights from her paper on ad spend in digital video vs. television. Eun Sook Kwon (Rochester Institute of Technology) will discuss findings on context effects in advertising. The presentations will be followed by a…