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  • March 23 @ 2:00 pm - 3:00 pm

Pharma Council: The Evolution of the Patient Journey -- Overcoming Vaccine Hesitancy

While vaccines are not new, the path to obtaining the COVID vaccine seems very different than the path to vaccines of the recent past. Not only are primary doctors not the key distributors of this vaccine, but also securing it often requires a level of pro-active advocacy and knowledge that has not factored into the patient journeys for other modern vaccines. In addition, in spite of the importance of widespread vaccination for the country’s recovery from the pandemic, there is…
  • March 24 @ 12:00 pm - 1:00 pm

Insights Studio -- Apple IDFA & Google FLoC: How Tracking Changes Will Impact You

Google has just announced they will stop individual ad tracking. Apple is further altering the landscape of the advertising ecosystem with its iOS 14 IDFA (Identifier for Advertisers) update. Ad targeting, personalization, measurement and fraud detection will all be negatively impacted. While both companies have announced alternatives — Apple’s SKAdNetwork, Google FLoC — questions remain about what will be replaced and where each will fall short. Simultaneously, Virginia has just moved forward with new consumer data privacy regulation and 10…