Who’s Your Mama? The Science of Defining And Reaching Your Millennial Mom Target

• The emotional DNA of your Millennial mom growth consumer can be quite different from that of your brand rejector or competitor
• These emotional profiles predict different shopping behaviors that can produce a more effective set of shopper strategies
• These differing emotional profiles also predict very different media consumption habits

All of which can get you to superior target definitions that inspire superior activation by speaking to your growth target’s heart, not head.

View the Presentation

Presented by:

George Carey – Founder/CEO, The Family Room