The Mobile Game Playbook: Using Audience Measurement Data to Acquire, Retain and Maximize Revenues

1:00-2:00pm ET

Attracting users and keeping them engaged well past download is a great challenge for most mobile app developers, publishers and marketers. But nowhere is the challenge — and the opportunity — greater than in mobile games. In an industry where there is no dominant player and lots of potential upside, every game publisher is fighting for user attention. That means a clear understanding of the user, and their journey, is all the more important. Through the use case of mobile games, learn how to use data to improve acquisition, retention, and earning potential.
Key Points
  • The demographics of the mobile game consumer
  • A profile of a day in their life
  • Use cases for using data for app/game discovery, profiling/segmenting users, and acquisition strategies
T.S. KellyCEO & Chief Strategist, The Media Strategist
Angelo Ngai – Lead Mobile Analyst, SuperData Research
Hannu VerkasaloCEO, Verto Analytics