Join the ARF and Reality Mine on August 9th as we present “Millennials’ Purchase Activities in Context of Their Daily Lives.”
Millennials’ media habits are under constant scrutiny but too often discussions lack insight on the context of media consumption amidst their daily lives. The USA TouchPoints, Hispanic TouchPoints, and TouchPoints studies around the world in 13 other nations, address the issues of location, social setting, media device use, shopping consideration and purchase activity, as well mood, attention levels and emotional context to help understand these young adults.
Through its electronic diary installed on smartphones, TouchPoints studies identify when Millennials are considering and then purchasing in key advertising categories. When fused with GfK/MRI data, TouchPoints identifies key times and days for product and brand-level decision making. Passive meter measurement, on the same smartphones, reports all app, website and accessory use providing critical insight to digital use that allow advertisers to truly comprehend media use through a day in the life of Millennials.
Speakers
Paul Street – Director, Global Research and Analytics, RealityMine
Joanne Van der Burgt – EVP, Media, RealityMine
