Video Games, Livestreams, and Community: Understanding the Experiences of Diverse Gamers

Gaming and livestreaming increasingly offer people of diverse backgrounds and identities a place to be themselves, build authentic communities, and have fun. According to a recent Twitch Ads survey, 88% of diverse gamers believe representation in gaming and livestreaming has improved in recent years. Nine in 10 diverse gamers consider the pastime to be a critical source of joy and connection.

However, there is more work to be done. Nearly two-thirds of diverse gamers said they still consider themselves underrepresented in gaming and livestreaming. What can developers, services, and advertisers do to make gaming and livestreaming even more inclusive?

Join us on September 13th at 12:00pm EDT as experts discuss four key experiences diverse communities in gaming are facing today and share how brands who invest in livestreaming can make a meaningful impact.