Transformation Into The World Of AI For Marketing Mix Modeling
Key Findings/Takeaways:
- Increased automation and process streamlining are crucial in enabling faster Insights to address ever changing business dynamics
- Methodology innovations including the use of AI enables full product and media portfolio across platforms
- Embrace agility with a holistic, open-minded view across business processes and effective collaboration
Video:
Featured Speakers:
Ashwani Verma – Principal Advanced Analytics, AT&T
Rupesh Kumar – Senior Manager, Accenture US
Transformation Into The World Of AI For Marketing Mix Modeling, April 25, 2018