Today’s Shopping Landscape: Strategies for the Changing Consumer Journey

March 9 @ 9:00 am - 5:30 pm CDT • Chicago | Publicis Media, 35 West Wacker Drive, 21st Floor, Chicago, IL 60601 | Virtual Event Option - 10:00AM – 4:00PM

At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends.

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Featured Speakers

speaker Katz

Helen KatzEVP, Research
Publicis Media

Keith Bryan

Keith BryanPresident, Best Buy Ads, Media and CRM
Best Buy

SHOPPER 2023 Co-Chair

Speaker Joffe

Michael JoffeGlobal Strategy, Android Marketing
Google

SHOPPER 2023 Co-Chair

Jeff Bander

Jeff (Ephraim) BanderChief Revenue Officer
Eye Square

Dana Sparber

Dana SparberVP, Insights and Research
NBCUniversal Advertising and Partnerships

Ian Essling

Ian EsslingSenior Director Survey Insights
Comscore

Tony Marlow

Tony MarlowCMO
LG Ad Solutions

Julianne Hudson

Julianne HudsonVP, Marketing Science
VMLY&R

Jason Clough

Jason CloughSenior Director Client Insights
Comscore

cassie taylor

Cassie TaylorGlobal Trend Lead
TikTok

Melvin Melendez

Melvin MelendezSenior Art Director
Arc Worldwide

Michael Ellgass

Michael EllgassEVP, Global Retail Marketing Solutions
IRI

April carlisle

April CarlisleEVP, Commerce
Spark Foundry

Vita Molis

Vita MolisHead of Research & Insights, NA & Global Functions
TikTok

Rohan Karankal

Rohan Karankal Global Shopper Insights, Center of Excellence, (CoE)
Mondelez International

Ally Schnitzer

Ally Schnitzer Retail Media Lead
PepsiCo

Ben Tienor

Ben Tienor Director, Gulp Media Network
7-Eleven

Elizabeth Harris

Elizabeth Harris Chief Strategy Officer
Arc Worldwide

AJ Dalal

AJ Dalal Senior Managing Director, Data and Metaverse Strategy
Publicis Sapient

Speaker Shawn McGahee

Shawn McGahee Head of Retail Media
Google

Speaker Jessica Wohl

Jessica Wohl Senior Editor
Ad Age

Scott McDonald

Scott McDonald, Ph.D. CEO & President
ARF

Paul Donato

Paul DonatoChief Research Officer
ARF