In 2019, the ARF Analytics Council undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today.The survey explored the way in which technology and the advent of new sources of data have transformed the way we work.
This Insights Studio presented survey findings and shed light on where the field stands.
The Council discussed:
How certain companies compare to the norm
The changes to expect in investments in insights and analytics
The value of different types of skills over the next few years
Geoffrey IveyDirector, Digital Capabilities and Data, Sales and Marketing Group, Intel Corporation