The Future of Qual

How can we conduct fast-paced, global qualitative research on topics like race, gender, sexuality, and ability, given the ongoing discourse on social justice?

How will the Metaverse and AI change qualitative research as we know it?

On Wednesday, June 14, join us to explore the future of qualitative research in the post-pandemic era, as the landscape for “qual” undergoes significant transformations. The ARF Cultural Effectiveness Council will address these pressing questions and more. Hear key insights from expert interviews with client-side and agency researchers and learn how qualitative research is evolving and overcoming its pitfalls—particularly those related to diversity and cultural understanding.

Attendees will hear best practices for managing and conducting qualitative research in the future, from both client-side researchers and suppliers, and understand qual in the context of diversity and inclusion in research.