The Future of Qual
On June 14, 2023, the ARF Cultural Effectiveness Council explored the future of qualitative research in the post-pandemic era, as the landscape for “qual” undergoes significant transformations. Experts discussed how qualitative research is evolving and overcoming its pitfalls—particularly those related to diversity and cultural understanding—and shared best practices for conducting it moving forward.
Featured Speakers
Tony D’AndreaMulticultural Marketing Manager – North America
General Mills
General Mills
Kendra ClarkeFormerly Senior Director, Head of Experience Research and Design, Core Technologies
Twitter
Danie Hemsley Director, Research Strategy
Cassandra
Cassandra
Anne KaplanStreaming Data Analytics
Paramount
Paramount
Tristan Marra VP Research
GLAAD
GLAAD
Chloe Stromberg Group Manager, Market Research
LinkedIn
Janelle JamesSenior Vice President
Ipsos UU
Ipsos UU
