Scoring Big with Sports Marketing & Sponsorship
Sports is big business. Learn how to score at SPORTSMARKETINGxSCIENCE, where the play-by-play will delve into trends, best practices and success metrics.
PwC projects the North American sports market to surpass $80 Billion in revenue in 2022. And that’s just accounting for traditional revenue streams like media rights, tickets, sponsorship and merchandise. Sports Sponsorship revenue alone is expected to reach over 18 Billion US dollars in 2019. Source: PwC Sports Outlook (October 2018)
But the playbook is changing. The legalization of sports betting, expansion of eSports, and the growing number of ways to engage with sports present new opportunities — and challenges —to reach and connect with fans.
Industry experts provided insights on key topics such as:
Creating personalized fan/consumer experiences
Impact of new media offerings and live streaming on consumption
Increasing the odds for sports marketing and sponsorship success
Leveraging emerging opportunities in fantasy sports, eSports, and sports betting
How brands can best utilize athletes in their marketing
Valuable techniques to measure outcomes
SPARK Neuro gave attendees an opportunity to participate in a live demo and test their neuro reactions to advertising.