The COVID-19 pandemic has shifted consumer behavior and created difficult questions for marketers, such as:

• Are long-held marketing beliefs about brand loyalty still relevant?
• How should consumer marketing strategies be rethought?
• What does the widespread shift to digital mean for brands/retailers?

July 27-28, the ARF hosted an entirely virtual event, where notable marketers and researchers shared their thoughts on what consumer behaviors will persist in the “new normal” and how companies can prepare.

Presenters discussed e-commerce shifts, brand loyalty and the future of consumer trends, as well as how to create successful content/messaging that resonates with consumers in the current climate.