The COVID-19 pandemic has shifted consumer behavior and created difficult questions for marketers, such as:
Are long-held marketing beliefs about brand loyalty still relevant?
How should consumer marketing strategies be rethought?
What does the widespread shift to digital mean for brands/retailers?
July 27-28, the ARF hosted an entirely virtual event, where notable marketers and researchers shared their thoughts on what consumer behaviors will persist in the “new normal” and how companies can prepare.
Presenters discussed e-commerce shifts, brand loyalty and the future of consumer trends, as well as how to create successful content/messaging that resonates with consumers in the current climate.
David BassPresident Peet Bros.
Robyn CushingGlobal Vaseline Consumer and Market Insights Lead Unilever
Kevin HartmanDirector of Analytics, Consumer, Government & Entertainment Sector Google
Patrick KempSenior Manager, Marketing Science Research Snap Inc.
Howard KleinSVP Group Management, Director of Shopper Marketing Operations FCBRED
Vera Koch VP of Global Marketing eSalon
Alex KuboVP, E-Commerce and Digital Marketing Burrow