Salon Series: The Power of Influencer Marketing

From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars in 2020. Industry experts and content creators discussed how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them).

This virtual Salon shared insights on:

  • Latest trends in consumer behavior and what they want to hear from brands and influencers
  • How to find the right influencer to align with your brand
  • Pitfalls of influencer fraud and how to avoid them
  • How influencers are successfully promoting products and experiences

Featured Speakers

Jola Burnett
Jola Burnett VP,
GfK Consumer Life (Roper Reports®)
Christie Childers
Christie ChildersFounder & Influencer Marketing Expert,
Best Day Ever
Kevin Droniak
Lifestyle Content Creator & YouTube Personality
Laura Jung
Lifestyle Creator
Mariano RestrepoCasting Director,
Hearst Magazines
Victoria Sakal
Victoria SakalManaging Director of Brand Intelligence,
Morning Consult
Oliver Yonchev
Oliver YonchevManaging Director, USA,
Social Chain
Scott McDonald
Paul DonatoChief Research Officer,
ARF


PANEL MODERATORS
Jonathan Farb – Chief Product Officer, ListenFirst
Amy A. Laine – Distinguished Market Intelligence
Prof., Team Lead – Brand and Media Insights, IBM
Jon Lorenzini – Marketing Science Group
– Retail, Restaurants and Travel, Snap Inc.

Sponsor

GFK