Your safety and well-being are our top priorities.
Due to ongoing concerns around the coronavirus (COVID-19), and in accordance with recommendations from health organizations including the World Health Organization (WHO), United States Centers for Disease Control and Prevention (CDC) and local authorities, we have decided to postpone our Salon Series: The Power of Influencer Marketing event (originally scheduled for March 26) to November 12, 2020.
We apologize for any inconvenience and thank you for understanding. Please contact the ARF with any questions or concerns: firstname.lastname@example.org.
How are Brands Successfully Engaging with Influencers?
From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars by 2020. To stay competitive and broaden their digital media strategies, marketers need to consider the following: how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them).