From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars in 2020. Industry experts and content creators discussed how to determine the right Influencers with whom to align their brand and the pitfalls of influencer fraud (and how to avoid them).
This virtual Salon shared insights on:
Jonathan Farb – Chief Product Officer, ListenFirst
Amy A. Laine – Distinguished Market Intelligence
Prof., Team Lead – Brand and Media Insights, IBM
Jon Lorenzini – Marketing Science Group
– Retail, Restaurants and Travel, Snap Inc.