Billions are being misspent on increased frequency, when marketers really want to be maximizing reach. The proliferation of screens and content in consumers’ lives is making media planning ever more challenging. Communicating with all of your target audience without sending some of them a crazy number of redundant messages is incredibly hard.
There is a better way to plan across screens.
TubeMogul investigates the ways media is planned, compares strategies and shares the best ways to improve the planning process with software. In this webinar we look at
- What cross-screen planning is
- How algorithmic cross-screen planning works
- What can be gained through unified planning across screens
- Which audiences benefit most from cross-screen planning
- When and how to use algorithmic cross-screen planning
All with a view to helping you boost your bottom line.
Speaker
Taylor Schreiner – Vice President, Research, TubeMogul
