Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10%-20% of mobile app users remain post-download. And these loyal users drive between 75%-100% of app revenue. Attend this webinar to delve into the economics and behaviors of the high-value mobile app user.

Key takeaways:

  • Which app categories tend to have the most downloads and remaining active users?
  • What are the demographics of loyal, active users across these various app categories?
  • What is the projected value of a retained active user?


Hannu Verkasalo – Chief Executive Officer, Verto Analytics


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