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New Digital Audience Based Standard

February 21 • 1:00pm2:00pm

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With the recent launch of new digital audience based measurement standards, the development of standards for cross-platform measurement in process, and the ongoing audits of measurement organizations, the Media Rating Council (MRC) has been in the forefront of assessing and learning the implications of emerging measurement practices.

Why join? You will:

  • be provided with the state of the standard development process,
  • talk about the role of, and increasing need for, accreditation today, and
  • view on the challenges – and benefits – related to the industry wide adoption of measurement standards.

 
Featured Speaker
George Ivie – Executive Director, Media Rating Council, Inc.

 

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Details

Date:
February 21
Time:
1:00pm–2:00pm
Event Category:

Venue

via Webcast