Marketing Through Change

Marketers today are facing unprecedented changes – the third-party cookie is nearing its end, the pandemic has significantly disrupted behavior and consumption, and consumers continue to express concern with how companies use their data.

With all of this change, marketing teams need a new approach for media planning and measurement, as well as an understanding of how such changes will impact the marketing ecosystem.

At this event, the ARF and Neustar discussed and explored the future of marketing and how measurement, media, and identity will need to adjust to change. We shared real-life examples of how to build sustainable measurement practices that will persist despite the imminent changes to the marketing world.