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Industry and academic experts from agencies, advertisers and research suppliers will enlighten the audience on the application of neuroscience principles and techniques to the development of creative and media planning strategy. They will discuss how to maximize the effectiveness of an advertising campaign by appealing to the consumers’ emotions, boost engagement, and ultimately increase ROI.

The guided discussion will gather professionals from agencies, advertisers and research suppliers around the value of neuroscience principles and research in the creative developments and will question the barriers to adopt it, i.e.:

  • Neuroscience principles to spark creativity
  • Value of neuroscience in the creative development
  • Application of neuroscience and in-market outcome 

Some themes being discusses in this session are:

  • How neuroscience research can support the creative process and boost creativity
  • Tracking emotional connections with your consumer at every step 
  • Affordable paths to evaluating creative ideas and executions