Join The ARF and TubeMogul on January 11 as we explore insights and key learnings into behaviors about how advertisers should think about people they are reaching in this data-driven, fractured media world.
Advertisers know that they must use data and software to reach their audience. They know that media usage is fragmented and fragmenting. People must be engaged where they are consuming the content they love, and it takes both strategy and software to find those places.
In the end we must learn this new world not so we can be better at numbers, but so we can be better at talking to people. It is our hope that this research will be a step in that direction.
Taylor Schreiner – VP, Research, TubeMogul