Insights Studio: Apple ATT is Now Live. How are Brands Being Impacted, and What is the Path Forward?
Matt Voda, CEO of OptiMine, returned to the Insights Studio, on Oct. 5 to revisit the topic of Apple’s ATT changes and the impact they’re having on the measurement ecosystem. Matt provided an overview of Apple’s ATT changes from May 2021, with a focus on what changed, why and when. Given Apple’s impact—tracking going dark, rising CPMs and measurement holes—what are brands seeing? With tracking and privacy changing expected to move forward, how likely are they to impact brands even more? In terms of a path forward, what are practical steps to address the changes and determine a future-proof framework for brands in this new era of privacy?
Matt explored these questions in a focused session along with Peter Rice, Director, Marketing Systems Strategy, Kepler Group.
Why is this topic important?
- Apple is altering the landscape of the advertising ecosystem. Learn why and how this will impact you and your business.
- Learn how Apple’s ATT changes are impacting tracking, measurement, and targeting. What metrics are shifting and why? What changes are real, and which are not.
- Why are CPMs rising and what can brands expect moving forward?
- How should brands think about future-proofing their advertising measurement in an environment of data deprecation and increase data privacy: key strategies for future success.
Speakers
OptiMine
Kepler Group
