Inside the Journal of Advertising Research: Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads and Influencer Cues
At this Insights Studio event on November 3, 2022, a global line-up of speakers from Australia, France, India, Romania and the U.S. presented research on how advertisers can optimize campaigns to retain consumer attention. Deepen your understanding of roadblock advertising, influencer cues on social media, and hear strategies for beating banner blindness.
Featured Speakers
Emna CherifAssociate Professor of Marketing
University of Clermont Auvergne’s IAE Clermont Auvergne School
University of Clermont Auvergne’s IAE Clermont Auvergne School
Scott KoslowProfessor of Marketing
Macquarie University
Macquarie University
Biswajita ParidaAssistant Professor, Marketing
Indian Institute of Technology, Delhi
Indian Institute of Technology, Delhi
Delia BalabanDirector and Professor
Graduate School of Communication, Public Relations and Advertising, Babeș-Bolyai University, Cluj-Napoca, Romania
Graduate School of Communication, Public Relations and Advertising, Babeș-Bolyai University, Cluj-Napoca, Romania
Nathaniel EvansAssociate Professor of Advertising
University of Georgia, Grady College of Journalism and Mass Communications
University of Georgia, Grady College of Journalism and Mass Communications
