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One of the last frontiers to advance traditional research is the focus on how to revolutionize the processing of open-ended qualitative responses.
Let’s face it, as much as we researchers love the nuance that they offer, the imaginative misspellings and non-sequitur notions found within many of them often render them difficult to decipher. Now, thanks to the latest applications of artificial intelligence within state-of-the-art technology, traditional researchers can now advance their analysis in a more efficient and effective manner.
Jared Feldman (CEO & Founder at Canvs) and Benoit Landry (Senior Director, Program Research at NBCUniversal) discuss how NBC is using disruptive technology to understand survey results quicker, more consistently, and at scale — and how doing so keeps them one step ahead of the competition when it comes to pilot testing and cast analysis.
Jared Feldman – CEO & Founder, Canvs
Benoit Landry – Senior Director, Program Research, NBCUniversal,
Presented May 23, 2018.