FORECASTxSCIENCE: 3rd ARF West

At FORECASTxSCIENCE we compared conventional forecasting tools (such as surveys) to Big Data approaches (such as Google Trends and social media listening) in their ability to help marketers predict outcomes accurately, to spot trends, and to monitor customer sentiment. We also discussed best practices to more reliably predict what’s next.

Topics covered:

• Whether surveys are still a credible tool for guiding business decisions.
• How unstructured data (social, search, WOM) combine with traditional data for better answers.
• New tools that help us analyze more data better – AI, cognition and machine learning examples.