DMP.  DSP.  CTR.  RTB.  SEO.  UGC.  Just some of the crazy alphabetic combinations of jargon you see everywhere. So how do you get up to speed in the world of Ad Tech?

ARF’s Leadership Lab can help.  Join us this winter as we make sense of the acronyms, and give you the tools to make the complicated Ad Tech world simple. We’ll start with the principles of the Ad Tech landscape, tackle the in’s and out’s of how Ad Tech works, and close with case studies of how to leverage Ad Tech to grow your business. 

Classes are held live at ARF offices in NYC with continental breakfast starting at 8:00am and course content starting at 8:30am.  The Lab closes each week at 10:00am.  As additional incentive, if you join us in person, we’ll have a special professor to give you one-on-one coaching from 10:00-11:00am – think of it as the TA’s Office Hours where you can drop in and get personalized attention.

If you can’t join us in person, you can always attend virtually or watch the classes after the fact on our on-demand network.



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