Cross-Cultural Insights Strategies for 2025 – a Round Table Discussion

In today’s climate where cross-cultural marketing is taking a backseat, how can brands stay true to their values while adapting to a rapidly changing landscape? On May 7, the ARF Cultural Effectiveness Council explored how consumer expectations are evolving and what’s working in today’s environment. Attendees heard new findings from Circana, SeeME Index and MAPS, and participated in a roundtable discussion on the questions we should be asking and the strategies we should be considering in 2025.