Cross-Cultural Insights Strategies for 2025 – a Round Table Discussion

In today’s climate—where attention to cross-cultural marketing is waning and priorities are shifting—marketers face a critical question: what now? As brands reassess their strategies, those who remain committed to understanding and reaching diverse audiences need new tools, new research, and new perspectives on what could be next.

Join us on May 7 as the ARF Cultural Effectiveness Council explores how consumer expectations are evolving, what’s working in today’s environment, and how marketing strategies can adapt. Hear new research from Circana and MAPS, followed by a roundtable discussion on the questions we should be asking and the strategies we should be considering in 2025.

Why attend?

• Understand whether inclusive representation in ads affects sales across demographics.
• Gain insights into the reputational impact of DEI decisions from 18 major brands.
• Hear practical strategies for navigating cross-cultural currents in marketing and communications.
• Explore what brands and publishers should consider in their cross-cultural marketing strategies in today’s business and political climate.