As the ground beneath data collection continues to shift, attribution providers have contended with a myriad of measurement challenges — from crumbling third-party cookies to privacy legislation to impending changes in the ability to track geolocations and other mobile-based data.
On May 25, the Cross-Platform Measurement Council invited five attribution providers and their clients to present case studies that illustrated how they have overcome these challenges and how
they plan to future-proof their approaches.
- A practical understanding of what measurement companies are doing to respond to the challenges posed by the phase-out of cookies, the loss of identity data from Apple devices, and new privacy legislation.
- Learnings from case studies by leading practitioners that measure the effectiveness of media spending and tactics.
- Insights into the measurement needs and perspectives of advertisers.
- A glimpse into the very near future of multi-media measurement, beyond multi-touch attribution and more traditional marketing mix measurement.
This exploratory session featured case study presentations, panel discussions and built-in time for peer discussion and networking.
Ryan BrendleHead of Measurement
Katie deGorterAssociate Vice President
Mike Finnerty SVP, Marketing Solutions
Jim HallidayChief Marketing Officer
James JarzabVP, Partnership Lead
Katie KovalSVP, Attribution Product Management
Vani PetkarSenior Manager Marketing Analytics
Dipen PatelSenior Director, Product | Marketing Data, Audience and Advanced Analytics
OptiMine Software, Inc.
Alice K. SylvesterPartner