Cross-Platform Measurement Council: Measurement Challenges Showcase

Name: Cross-Platform Measurement Council: Measurement Challenges Showcase
Start: 2021-05-25T12:00:00-04:00
End: 2021-05-25T14:00:00-04:00
Location: Warner Bros. Discovery (30 Hudson Yards)

May 25 @ 12:00 pm - 2:00 pm EST • New York

As the ground beneath data collection continues to shift, attribution providers have contended with a myriad of measurement challenges — from crumbling third-party cookies to privacy legislation to impending changes in the ability to track geolocations and other mobile-based data.

On May 25, the Cross-Platform Measurement Council invited five attribution providers and their clients to present case studies that illustrated how they have overcome these challenges and how
they plan to future-proof their approaches.

Attendees gained:

A practical understanding of what measurement companies are doing to respond to the challenges posed by the phase-out of cookies, the loss of identity data from Apple devices, and new privacy legislation.
Learnings from case studies by leading practitioners that measure the effectiveness of media spending and tactics.
Insights into the measurement needs and perspectives of advertisers.
A glimpse into the very near future of multi-media measurement, beyond multi-touch attribution and more traditional marketing mix measurement.

This exploratory session featured case study presentations, panel discussions and built-in time for peer discussion and networking.

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