Learn right from your desk, and discover the importance that cultural context has on the research of marketing initiatives and new product launches.
How is consumer behavior affected by culture? How can emerging cultural dynamics create new opportunities? Based on the premise that culture can be used by brands to better resonate with their target, this study used a 3-step methodology to illustrate how new products and marketing initiatives can be launched with cultural relevance and fresh “newness.”
Thomas Stinson – Director, Maru/Matchbox