Josh Chasin, Chief Measurability Officer at VideoAmp, and winner of the 2020 Erwin Ephron Demystification Award, was interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at NCSolutions.
The Erwin Ephron Demystification Award pays tribute to the father of ‘recency,’ Erwin Ephron, a pioneer and legendary influencer in media planning. Josh has been fundamental in the creation of the modern advertising era. From radio measurement to the most complex cross-media digital methods, he has been a pioneer in how advertising is evolving.
Greg Lyons, CMO of PepsiCo NA, and winner of the first-ever Chief Marketing Officer Award, was interviewed by Gregg Lindner, President of the Americas, at GfK MRI-Simmons.
The CMO award honors an industry professional who has embraced research, insights, and data analytics to drive growth, brand value, and better consumer experience. Greg was focused on creating an integrated insights and analytics team across PBNA, rooted in deep consumer empathy. Under his leadership, PBNA marketing is now blending the art of human-first approach with the science of a robust data and analytics organization.