Take part in Conversations with Great Minds on August 13. Hear from two impressive industry leaders about their journeys, successes, and insights on the state of the industry today.
Josh Chasin, Chief Measurability Officer at VideoAmp, and winner of the 2020 Erwin Ephron Demystification Award, will be interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at Nielsen Catalina Solutions.
The Erwin Ephron Demystification Award pays tribute to the father of ‘recency,’ Erwin Ephron, a pioneer and legendary influencer in media planning. Josh has been fundamental in the creation of the modern advertising era. From radio measurement to the most complex cross-media digital methods, he has been a pioneer in how advertising is evolving.
Greg Lyons, CMO of PepsiCo NA, and winner of the first-ever Chief Marketing Officer Award, will be interviewed by Gregg Lindner, President of the Americas, at GfK.
The CMO award honors an industry professional who has embraced research, insights, and data analytics to drive growth, brand value, and better consumer experience. Greg was focused on creating an integrated insights and analytics team across PBNA, rooted in deep consumer empathy. Under his leadership, PBNA marketing is now blending the art of human-first approach with the science of a robust data and analytics organization.
Want to ask Josh or Greg something specific? Share your questions with the interviewers before the event by emailing GreatMindAwards@thearf.org.
2020 Winners will be celebrated throughout the month of August at a variety of ARF events.
August 4 – A Conversation with Gen Z
Featuring Maryann Stockard, Zillow, Young Pro of the Year
August 12 – W2O Webcast
Featuring Merck, Future Forward Award Winners
August 13 – Conversations with Great Minds