On December 1, 2021, CIMM (Coalition for Innovative Media Measurement) hosted a special update webinar on the four main building blocks of converged TV measurement that are needed to advance new solutions for complete cross-platform video measurement.
The session, featuring Jane Clarke, CEO and Managing Director at CIMM, Alan Wolk, Co-Founder and Lead Analyst at TVREV, and Jon Watts, Executive Director at Project X Institute, provided an overview on the development of:
1. TV “Census-Like” Data: Second-by-second, standardized Smart TV (ACR) and STB content & ad exposure data, as scaled and nationally representative as possible
2. Digital Census Data: Second-by-second, standardized app & digital video content & ad exposure data
3. Cross-Media Panel or Linked TV & Digital Panels: Individual viewer characteristics, co-viewing, over-the-air viewing estimates; for adjusting data gaps in TV & digital machine-generated data
4. ID Resolution: To link TV and digital content & ad exposures across households, devices and individuals