Building Brand Loyalty with Today’s 21st Century Audience –The Pivotal Role of Representation

Many ads now feature diverse casting but casting alone does not confer true representation.This ARF Cultural Effectiveness Council event will provide insights on culture, values and identification that need to be considered in order to achieve meaningful representation of the 21st century US population in advertising.

Attendees learned why representation is important, how to succeed in achieving it and how the industry’s understanding of representation has changed over the last few years.

Experts also touched on representation of communities that are often overlooked, including those within the broader ethnic, LGBTQIA and disabled communities.

Attendees walked away with:

• A stronger framework for understanding the issue of representation in ad creative
• Latest research on trends in representation in advertising
• Learnings from brands who have approached representation with authenticity