Attribution & Analytics Accelerator (2021)

In November 2021, the ARF and Sequent Partners presented the sixth annual Attribution & Analytics Accelerator, the industry’s only event focused exclusively on attribution, marketing mix models and the science of marketing performance.

The Attribution & Analytics Accelerator focused on the following topics:

• Data Solutions for a Privacy Compliant World
• Representing the Brand in Attribution/Measuring Long-Term Effects in MMM
• Integrating Quality of Exposure Metrics
• Measurement Meets Activation
• Full-funnel Measurement
• Accurately Measuring the Full Value of Advertising
• Unified Measurement
• TV Attribution
• OOH Attribution
• Radio Attribution

This gathering of the modelers, marketers, researchers and data scientists worked to quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. The Accelerator hosted B-to-C and B-to-B marketers across a wide variety of categories who shared their experiences and perspectives, and advanced practical ideas, innovative techniques and applications.