Join the ARF Young Pros on February 10 for a detailed walk-through of the process of buying and selling media—from strategy to the mechanics of buying and the role of the seller.
This event will provide a unique, 360-degree perspective of media buying from all strategic angles and discuss the challenges of a successful buy.
The Importance of Understanding Media Buying Basics:
Media buying, an incremental and rigorous science for choosing top locations for sales campaigns and product promotions, is a process relevant to both traditional and digital marketing channels. When done effectively, you can achieve maximum exposure among your target market for the least amount of spend.
What You Will Gain:
Experts with varying perspectives will pull back the curtain of the buying/selling process to provide a grounded, practical examination that will speak to any with an interest in media buying.
Speakers will be announced soon—stay tuned!