ARF Women in Analytics: Best Practices in Thought Leadership

On June 14, 2022, the ARF Women in Analytics Group hosted thought leaders in the research industry to share best practices and provide inspiration to help attendees gain ground in their thought leadership path.

Attendees gained:

  • A deeper understanding of thought leadership and what constitutes a thought leader. 
  • Current weaknesses inherent in the advertising research industry. 
  • Best practices about working towards thought leadership. 
ACCESS EVENT CONTENT

Featured Speakers

Eileen Campbell
Eileen CampbellFounder, Womintuition;
Board Chair, Rival Group Inc. 
Edwards Hadley
Hadley EdwardsSenior Research & Insights Marketing Manager, Google Workspace
Google
Ola MoboladePresident/Chief Insight Officer
OMNIVORE
Heather O’Shea Global Head of Ad Research & Insights
Snap Inc.
Mary Ann Packo
Mary Ann PackoSenior Partner
Hypothesis Group

Sponsors

  • IRI
  • Kantar
  • Meta
  • SnapChat